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skills/enablement-kit/SKILL.md
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skills/enablement-kit/SKILL.md
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---
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name: enablement-kit
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description: Use to package collateral, talk tracks, and systems guidance for routed
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plays.
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---
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# Sales Handoff Enablement Kit Skill
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## When to Use
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- Launching new campaigns or lifecycle plays that generate routed leads.
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- Rolling out updated messaging, pricing, or objection handling for a segment.
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- Conducting retros where sales lacked context or assets to follow up effectively.
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## Framework
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1. **Context Brief** – campaign goal, ICP, offer, key insights, reference dashboards.
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2. **Talk Tracks & Scripts** – intro lines, discovery questions, objection responses, CTA guidance.
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3. **Collateral Pack** – links to decks, one-pagers, case studies, demos, ROI calculators.
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4. **System Instructions** – CRM workflows, sequence enrollment steps, data entry requirements.
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5. **Feedback Loop** – channel for reps to submit learnings, objections, and win stories.
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## Templates
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- One-page enablement brief (context, key messages, assets, KPIs).
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- Objection handling table (objection → response → proof).
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- Follow-up checklist (pre-call prep, talk track, assets to send, logging requirements).
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## Tips
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- Embed Loom or audio snippets to deliver tone and emphasis quickly.
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- Keep assets in a shared folder with versioning so RevOps can reference in audits.
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- Pair with `run-standups` command to remind reps of latest resources.
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---
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skills/routing-logic/SKILL.md
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skills/routing-logic/SKILL.md
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---
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name: routing-logic
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description: Use when defining or adjusting marketing-to-sales assignment rules.
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---
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# Routing Logic Blueprint Skill
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## When to Use
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- Designing new lead assignment models (round-robin, territory, pod-based).
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- Troubleshooting misrouted or unassigned leads.
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- Simulating capacity scenarios before changing SLAs.
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## Framework
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1. **Qualification Criteria** – map scoring thresholds, enrichment fields, and required consent.
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2. **Owner Model** – hierarchy (account owner, named AE, SDR pod), fallback logic, and tie-breakers.
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3. **Capacity Modeling** – lead volume forecasts vs available headcount, backlog thresholds.
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4. **Automation Flow** – MAP/CRM steps, dedupe rules, webhook/API dependencies.
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5. **Monitoring & Audits** – logging, reconciliation jobs, sample QA cadence.
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## Templates
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- Routing matrix (segment → owner → conditions → escalation).
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- Capacity calculator (leads/day vs SLA vs reps).
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- QA checklist for automation updates.
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## Tips
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- Keep logic declarative (YAML/JSON) for easier audits and version control.
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- Add synthetic leads to test every path before go-live.
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- Coordinate with data enrichment to ensure required fields populate upstream.
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---
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skills/sla-tracking/SKILL.md
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skills/sla-tracking/SKILL.md
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---
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name: sla-tracking
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description: "Use to design measurement, alerting, and reporting for MQL\u2192SQL\
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\ SLAs."
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---
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# SLA Tracking System Skill
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## When to Use
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- Establishing or revisiting SLA metrics between marketing, SDR, and sales pods.
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- Building dashboards/alerts for pipeline speed and follow-up compliance.
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- Running retrospectives after SLA breaches or pipeline delays.
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## Framework
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1. **Definitions** – clarify timestamps (MQL, SAL, SQL), owner transitions, and acceptance criteria.
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2. **Targets** – set response + acceptance SLAs per segment, region, or channel.
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3. **Measurement** – configure data pipelines pulling MAP + CRM events, dedupe logic, and exclusions.
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4. **Alerting** – thresholds, notification channels, severity levels, and on-call rotation.
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5. **Review Cadence** – weekly dashboards, monthly retros, quarterly recalibration.
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## Templates
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- SLA scorecard (segment → target → actual → variance → owner).
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- Alert playbook with trigger conditions and escalation steps.
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- Retro template capturing root cause, fixes, and follow-up experiments.
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## Tips
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- Anchor SLAs to revenue impact (pipeline $) to drive accountability.
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- Include qualitative context (reason codes) to separate data gaps vs true SLA misses.
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- Pair with `routing-logic` updates when volume spikes create bottlenecks.
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---
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