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skills/messaging-framework/SKILL.md

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+---
+name: messaging-framework
+description: Use to structure value propositions, proof points, and objection responses
+  for enablement assets.
+---
+
+# Enablement Messaging Framework Skill
+
+## When to Use
+- Creating new sales plays, launch content, or talk tracks.
+- Refreshing messaging for competitive shifts or product updates.
+- Enabling partners or success teams with consistent narratives.
+
+## Framework
+1. **Audience & Pain** – define persona, current pains, and desired state.
+2. **Value Pillars** – articulate 2-3 core benefits with supporting proof.
+3. **Proof & Stories** – attach metrics, customer quotes, ROI snippets, demos.
+4. **Objection Handling** – map common objections to concise responses.
+5. **CTA & Next Step** – specify recommended actions (demo, workshop, business case).
+
+## Templates
+- Message house worksheet (persona, pain, value, proof, CTA).
+- Objection/response matrix.
+- Story library index referencing assets.
+
+## Tips
+- Tailor variations per segment/industry but keep pillars consistent.
+- Partner with product marketing for latest proof points.
+- Revisit after every major launch or pricing change.
+
+---