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skills/battlecard-system/SKILL.md

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+---
+name: battlecard-system
+description: Use to standardize competitive positioning, objection handling, and talk
+  tracks across teams.
+---
+
+# Battlecard System Skill
+
+## When to Use
+- Launching new competitive programs or product updates.
+- Training teams ahead of major deals or campaigns.
+- Refreshing differentiators based on win/loss analysis.
+
+## Framework
+1. **Competitive Intel** – capture strengths, weaknesses, proof, and trigger signals per competitor.
+2. **Messaging Pillars** – align headline, supporting proof, and objection responses.
+3. **Delivery Format** – deck, one-pager, LMS module, and short-form scripts.
+4. **Distribution & Access** – tag assets, set expiration dates, and embed in enablement tools.
+5. **Feedback Loop** – collect field feedback, update win/loss data, and refresh quarterly.
+
+## Templates
+- Battlecard layout (overview, talk track, objections, proof points).
+- Objection handling matrix.
+- Competitive win/loss capture form.
+
+## Tips
+- Keep “permission to win” statements crisp; avoid feature dumping.
+- Include audio/video snippets from top performers.
+- Align with legal/product teams before publishing sensitive data.
+
+---