Initial commit

skills/battlecard-system/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: battlecard-system
+description: Use to standardize competitive positioning, objection handling, and talk
+  tracks across teams.
+---
+
+# Battlecard System Skill
+
+## When to Use
+- Launching new competitive programs or product updates.
+- Training teams ahead of major deals or campaigns.
+- Refreshing differentiators based on win/loss analysis.
+
+## Framework
+1. **Competitive Intel** – capture strengths, weaknesses, proof, and trigger signals per competitor.
+2. **Messaging Pillars** – align headline, supporting proof, and objection responses.
+3. **Delivery Format** – deck, one-pager, LMS module, and short-form scripts.
+4. **Distribution & Access** – tag assets, set expiration dates, and embed in enablement tools.
+5. **Feedback Loop** – collect field feedback, update win/loss data, and refresh quarterly.
+
+## Templates
+- Battlecard layout (overview, talk track, objections, proof points).
+- Objection handling matrix.
+- Competitive win/loss capture form.
+
+## Tips
+- Keep “permission to win” statements crisp; avoid feature dumping.
+- Include audio/video snippets from top performers.
+- Align with legal/product teams before publishing sensitive data.
+
+---

skills/messaging-framework/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: messaging-framework
+description: Use to structure value propositions, proof points, and objection responses
+  for enablement assets.
+---
+
+# Enablement Messaging Framework Skill
+
+## When to Use
+- Creating new sales plays, launch content, or talk tracks.
+- Refreshing messaging for competitive shifts or product updates.
+- Enabling partners or success teams with consistent narratives.
+
+## Framework
+1. **Audience & Pain** – define persona, current pains, and desired state.
+2. **Value Pillars** – articulate 2-3 core benefits with supporting proof.
+3. **Proof & Stories** – attach metrics, customer quotes, ROI snippets, demos.
+4. **Objection Handling** – map common objections to concise responses.
+5. **CTA & Next Step** – specify recommended actions (demo, workshop, business case).
+
+## Templates
+- Message house worksheet (persona, pain, value, proof, CTA).
+- Objection/response matrix.
+- Story library index referencing assets.
+
+## Tips
+- Tailor variations per segment/industry but keep pillars consistent.
+- Partner with product marketing for latest proof points.
+- Revisit after every major launch or pricing change.
+
+---

skills/reinforcement-loop/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: reinforcement-loop
+description: Use to plan post-training reinforcement cadences, certifications, and
+  impact tracking.
+---
+
+# Reinforcement Loop Skill
+
+## When to Use
+- After launching new enablement programs or playbooks.
+- When adoption metrics lag or managers request refreshers.
+- During quarterly readiness reviews.
+
+## Framework
+1. **Signal Review** – inspect engagement, certification, and performance metrics.
+2. **Cohort Targeting** – segment audiences (role, region, tenure) and prioritize interventions.
+3. **Reinforcement Design** – choose modalities (LMS modules, office hours, peer coaching, quizzes).
+4. **Operationalize** – schedule sessions, assign facilitators, automate reminders, and log attendance.
+5. **Measure & Iterate** – evaluate impact on KPIs, gather feedback, and update future waves.
+
+## Templates
+- Reinforcement calendar template.
+- Quiz/assessment blueprint.
+- Coaching follow-up tracker.
+
+## Tips
+- Keep touchpoints short and frequent for better retention.
+- Tie reinforcement to actual pipeline opportunities to improve relevance.
+- Share success stories to keep motivation high.
+
+---