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skills/incentive-design/SKILL.md

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+---
+name: incentive-design
+description: Use when structuring payouts, tiers, and eligibility for referral programs.
+---
+
+# Referral Incentive Design Skill
+
+## When to Use
+- Launching new referral or affiliate programs.
+- Revisiting incentive structures after performance reviews.
+- Adapting rewards for new personas, products, or regions.
+
+## Framework
+1. **Objective Alignment** – tie incentives to desired behavior (lead quality, revenue, product adoption).
+2. **Structure Options** – choose between cash, credits, swag, tiered multipliers, or charitable donations.
+3. **Economics** – model CAC/LTV impact, cap payouts, and define clawback rules.
+4. **Compliance** – account for tax reporting, regional regulations, and contractual clauses.
+5. **Experimentation** – define hypotheses, guardrails, and measurement cadence.
+
+## Templates
+- Incentive matrix (persona → action → reward → cap → notes).
+- Budget planner comparing reward scenarios vs target outcomes.
+- A/B test brief for incentive experiments.
+
+## Tips
+- Keep tiers simple; too many options create friction.
+- Pair with finance/legal early to avoid rework.
+- Document changes with effective dates for auditability.
+
+---