32 lines
1.1 KiB
Markdown
32 lines
1.1 KiB
Markdown
---
|
||
name: launch-plays
|
||
description: Use when orchestrating Tier 1/2/3 launches with repeatable workstreams
|
||
and governance.
|
||
---
|
||
|
||
# Launch Playbooks Skill
|
||
|
||
## When to Use
|
||
- Planning upcoming product/feature launches.
|
||
- Auditing current launch processes for efficiency gaps.
|
||
- Onboarding new PMMs or cross-functional launch partners.
|
||
|
||
## Framework
|
||
1. **Tiering Model** – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
|
||
2. **Workstreams** – campaign, content, enablement, comms, success, ops, product readiness.
|
||
3. **RACI** – assign responsible/approver for each deliverable.
|
||
4. **Cadence** – stand-up schedule, checkpoints, risk reviews.
|
||
5. **Measurement** – KPI stack + reporting templates.
|
||
|
||
## Templates
|
||
- Launch plan board (Notion/Jira/Asana) with tasks + owners.
|
||
- Brief template capturing audience, goals, narrative, dependencies.
|
||
- Retro template for capturing learnings.
|
||
|
||
## Tips
|
||
- Lock tier and scope early to prevent scope creep.
|
||
- Maintain a risk log with mitigation owners.
|
||
- Pair with `workflow-testing` and automation teams to confirm infra readiness.
|
||
|
||
---
|