32 lines
1.1 KiB
Markdown
32 lines
1.1 KiB
Markdown
---
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name: competitive-intel
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description: Use when researching, documenting, and sharing competitor insights with
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GTM teams.
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---
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# Competitive Intelligence Ops Skill
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## When to Use
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- Preparing battlecards, objection handling, or exec briefings.
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- Monitoring competitor launches, pricing changes, or campaigns.
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- Running win/loss and market intelligence programs.
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## Framework
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1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates.
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2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions.
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3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests.
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4. **Enable** – deliver via enablement hubs, Slack alerts, office hours.
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5. **Measure** – track adoption, impact on win rates, feedback loops.
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## Templates
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- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
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- Alert format for urgent updates.
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- Win/loss survey + summary report.
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## Tips
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- Always cite sources and freshness dates.
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- Partner with sales enablement to ensure updates are surfaced during deal cycles.
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- Keep a change log to monitor how competitor narratives evolve.
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---
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