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commands/competitive-brief.md

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+---
+name: competitive-brief
+description: Generates a competitor teardown and battlecard-focused enablement brief.
+usage: /product-marketing:competitive-brief --competitor "Acme.io" --region global --audience enterprise
+---
+
+# Command: competitive-brief
+
+## Inputs
+- **competitor** – target vendor.
+- **region** – market focus.
+- **audience** – persona/segment to tailor messaging.
+- **opportunity_stage** – optional sales stage to emphasize.
+- **proof_assets** – optional links to customers, analysts, benchmarks.
+
+## Workflow
+1. **Signal Intake** – gather pricing, product updates, marketing campaigns, customer chatter.
+2. **Feature/Value Comparison** – highlight differences in roadmap, integrations, services.
+3. **Messaging & Positioning** – identify competitor claims vs vulnerabilities.
+4. **Objection Handling** – craft rebuttals, proof points, switching stories.
+5. **Enablement Kit** – produce slide/snippet ready content for reps and success teams.
+
+## Outputs
+- Competitive dossier (table + narrative insights).
+- Battlecard PDF/slide summary with quick-reference sections.
+- Talk track + objection script plus recommended assets.
+
+## Agent/Skill Invocations
+- `competitive-intel-lead` – compiles insights and drafts brief.
+- `competitive-intel` skill – provides templates and guardrails.
+- `product-narrative-lead` – ensures differentiation messaging stays consistent.
+
+---