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commands/blueprint-positioning.md

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+---
+name: blueprint-positioning
+description: Generates a positioning/messaging framework with proof points tailored to target personas.
+usage: /product-marketing:blueprint-positioning --product "AI copilot" --persona "RevOps" --tier 1
+---
+
+# Command: blueprint-positioning
+
+## Inputs
+- **product** – name or initiative.
+- **persona** – target audience/persona.
+- **tier** – launch tier or priority (1-3).
+- **differentiators** – optional list of unique strengths to emphasize.
+- **proof_assets** – optional links to metrics, customers, analysts.
+
+## Workflow
+1. **Insight Review** – aggregate persona pains, existing messaging, competitive claims.
+2. **Positioning Canvas** – define audience, problem, solution, differentiation, proof.
+3. **Message House** – craft headline statement, 2-3 pillars, supporting evidence + CTAs.
+4. **Enablement Hooks** – create elevator pitch, demo storyline beats, objection responses.
+5. **Localization Options** – highlight variations for segments/regions.
+
+## Outputs
+- Positioning brief with message house diagram.
+- Snippet pack (taglines, 50/150/300-character blurbs, email/SMS hooks).
+- Proof library references and CTA recommendations.
+
+## Agent/Skill Invocations
+- `product-narrative-lead` – leads narrative development.
+- `positioning` skill – enforces structure and guardrails.
+- `competitive-intel-lead` – supplies differentiation data.
+
+---

commands/build-launch-plan.md

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+---
+name: build-launch-plan
+description: Produces a coordinated launch plan covering workstreams, assets, and KPIs.
+usage: /product-marketing:build-launch-plan --product "AI copilot" --tier 1 --date 2025-02-10
+---
+
+# Command: build-launch-plan
+
+## Inputs
+- **product** – name/feature being launched.
+- **tier** – 1, 2, or 3 to size scope/budget.
+- **date** – target GA or announcement date.
+- **segments** – optional audiences or verticals.
+- **dependencies** – optional list (feature flag, pricing, compliance, etc.).
+
+## Workflow
+1. **Launch Tiering** – confirm objectives, KPIs, and resource expectations.
+2. **Workstream Mapping** – content, demand, enablement, success, comms, product readiness.
+3. **Timeline** – backwards schedule with key milestones and checkpoints.
+4. **Asset Checklist** – required collateral, demos, training, automation, tracking.
+5. **Measurement** – define KPIs, instrumentation, reporting cadence, experiment ideas.
+
+## Outputs
+- Launch plan board/table (workstream, owner, deliverables, status).
+- KPI framework + dashboard spec.
+- Risk log with mitigations.
+
+## Agent/Skill Invocations
+- `launch-strategist` – oversees plan + governance.
+- `launch-plays` skill – provides playbook templates by tier.
+- `data-orchestrator` (cross-plugin) – ensures instrumentation readiness optional.
+
+---

commands/competitive-brief.md

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+---
+name: competitive-brief
+description: Generates a competitor teardown and battlecard-focused enablement brief.
+usage: /product-marketing:competitive-brief --competitor "Acme.io" --region global --audience enterprise
+---
+
+# Command: competitive-brief
+
+## Inputs
+- **competitor** – target vendor.
+- **region** – market focus.
+- **audience** – persona/segment to tailor messaging.
+- **opportunity_stage** – optional sales stage to emphasize.
+- **proof_assets** – optional links to customers, analysts, benchmarks.
+
+## Workflow
+1. **Signal Intake** – gather pricing, product updates, marketing campaigns, customer chatter.
+2. **Feature/Value Comparison** – highlight differences in roadmap, integrations, services.
+3. **Messaging & Positioning** – identify competitor claims vs vulnerabilities.
+4. **Objection Handling** – craft rebuttals, proof points, switching stories.
+5. **Enablement Kit** – produce slide/snippet ready content for reps and success teams.
+
+## Outputs
+- Competitive dossier (table + narrative insights).
+- Battlecard PDF/slide summary with quick-reference sections.
+- Talk track + objection script plus recommended assets.
+
+## Agent/Skill Invocations
+- `competitive-intel-lead` – compiles insights and drafts brief.
+- `competitive-intel` skill – provides templates and guardrails.
+- `product-narrative-lead` – ensures differentiation messaging stays consistent.
+
+---