35 lines
1.6 KiB
Markdown
35 lines
1.6 KiB
Markdown
---
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name: operationalize-pql-routing
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description: Builds scoring, routing, and follow-up workflows for product-qualified leads.
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usage: /product-led-growth:operationalize-pql-routing --segment startup --threshold 80 --destinations crm,cs --alerts true
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---
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# Command: operationalize-pql-routing
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## Inputs
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- **segment** – cohort focus (startup, scaleup, enterprise, education, region).
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- **threshold** – minimum PQL/PQA score for routing.
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- **destinations** – systems/teams to notify (crm, cs, marketing, product-qualified team).
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- **playbook** – optional follow-up play (upsell, adoption, expansion, churn-save).
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- **alerts** – true/false to include Slack/email alerts for SLA breaches.
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## Workflow
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1. **Signal Review** – evaluate telemetry, entitlement, and intent fields for the segment.
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2. **Scoring Model** – configure scoring weights, decay rules, and enrichment mapping.
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3. **Routing Map** – define ownership, queue priority, and automation triggers.
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4. **Playbook Assembly** – package messaging, assets, and SLAs for each destination.
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5. **Monitoring Hooks** – establish dashboards + alerts for backlog, conversion, and SLA adherence.
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## Outputs
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- PQL scoring + routing spec (JSON/CSV + narrative).
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- Automation checklist for CRM/CS/rev tools.
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- Follow-up playbook with sequences, assets, and owners.
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## Agent/Skill Invocations
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- `pql-ops-lead` – owns scoring design + routing automation.
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- `product-adoption-strategist` – ensures messaging + enablement align to journey.
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- `pql-framework` skill – standardizes scoring methodology.
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- `usage-health-scorecard` skill – monitors conversion + health metrics.
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---
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