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commands/operationalize-pql-routing.md

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+---
+name: operationalize-pql-routing
+description: Builds scoring, routing, and follow-up workflows for product-qualified leads.
+usage: /product-led-growth:operationalize-pql-routing --segment startup --threshold 80 --destinations crm,cs --alerts true
+---
+
+# Command: operationalize-pql-routing
+
+## Inputs
+- **segment** – cohort focus (startup, scaleup, enterprise, education, region).
+- **threshold** – minimum PQL/PQA score for routing.
+- **destinations** – systems/teams to notify (crm, cs, marketing, product-qualified team).
+- **playbook** – optional follow-up play (upsell, adoption, expansion, churn-save).
+- **alerts** – true/false to include Slack/email alerts for SLA breaches.
+
+## Workflow
+1. **Signal Review** – evaluate telemetry, entitlement, and intent fields for the segment.
+2. **Scoring Model** – configure scoring weights, decay rules, and enrichment mapping.
+3. **Routing Map** – define ownership, queue priority, and automation triggers.
+4. **Playbook Assembly** – package messaging, assets, and SLAs for each destination.
+5. **Monitoring Hooks** – establish dashboards + alerts for backlog, conversion, and SLA adherence.
+
+## Outputs
+- PQL scoring + routing spec (JSON/CSV + narrative).
+- Automation checklist for CRM/CS/rev tools.
+- Follow-up playbook with sequences, assets, and owners.
+
+## Agent/Skill Invocations
+- `pql-ops-lead` – owns scoring design + routing automation.
+- `product-adoption-strategist` – ensures messaging + enablement align to journey.
+- `pql-framework` skill – standardizes scoring methodology.
+- `usage-health-scorecard` skill – monitors conversion + health metrics.
+
+---