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skills/packaging-framework/SKILL.md

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+---
+name: packaging-framework
+description: Use to structure pricing/packaging proposals with clear fences and value
+  pillars.
+---
+
+# Packaging Framework Skill
+
+## When to Use
+- Designing or refreshing product editions, add-ons, or usage tiers.
+- Preparing pricing council proposals and sales enablement materials.
+- Evaluating competitor packages and differentiation opportunities.
+
+## Framework
+1. **Segmentation** – define target segments, personas, and value drivers.
+2. **Value Pillars** – map core benefits/features to each package tier.
+3. **Pricing Metric + Fences** – select metric (seats, usage, revenue) and thresholds per tier.
+4. **Add-ons & Exceptions** – document rules for add-ons, bundle eligibility, and discount limits.
+5. **Narrative & Proof** – craft messaging, RTBs, and ROI examples for each tier.
+
+## Templates
+- Packaging matrix (tier, features, limits, price metric, add-ons).
+- Competitive comparison sheet.
+- Sales enablement one-pager per tier.
+
+## Tips
+- Keep naming conventions simple and consistent with GTM messaging.
+- Include implementation/CS requirements for higher tiers to avoid surprises.
+- Pair with `value-messaging` to ensure positioning stays consistent across teams.
+
+---