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commands/simulate-pricing-impact.md
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name: simulate-pricing-impact
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description: Models pricing changes across cohorts, projecting ARR, margin, and adoption shifts.
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usage: /pricing-strategy:simulate-pricing-impact --scenario "+10% list" --segments "growth,enterprise" --metric seats --elasticity moderate
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---
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# Command: simulate-pricing-impact
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## Inputs
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- **scenario** – description of proposed change (e.g., "+10% list", "usage tier change").
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- **segments** – comma-separated segments/cohorts to model.
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- **metric** – pricing driver (seats, usage, API calls, storage).
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- **elasticity** – conservative | moderate | aggressive modeling assumption.
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- **experiment-window** – timeframe to measure post-launch impact.
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## Workflow
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1. **Data Aggregation** – pull billing, usage, pipeline, and win/loss data for impacted cohorts.
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2. **Elasticity Modeling** – apply elasticity assumptions, sensitivity bands, and attach-rate shifts.
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3. **Scenario Simulation** – calculate ARR, margin, churn, and expansion impacts per segment.
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4. **Risk & Opportunity Analysis** – highlight customer personas or regions most affected.
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5. **Output Packaging** – assemble summary decks, spreadsheets, and recommendation notes.
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## Outputs
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- Scenario comparison table (current vs proposed) with KPIs.
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- Elasticity charts + cohort breakdowns.
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- Recommendation brief for pricing council.
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## Agent/Skill Invocations
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- `monetization-analyst` – runs modeling + analysis.
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- `pricing-architect` – aligns assumptions with strategy.
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- `deal-desk-partner` – surfaces field implications.
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- `elasticity-lab` skill – provides modeling templates + guardrails.
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- `pricing-governance` skill – logs approvals + next steps.
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---
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