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skills/media-database/SKILL.md

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+---
+name: media-database
+description: Use when researching, segmenting, and maintaining journalist/analyst
+  contact lists.
+---
+
+# Media Database Operations Skill
+
+## When to Use
+- Building pitch lists for launches or thought-leadership campaigns.
+- Cleaning and deduping media contacts after staffing changes.
+- Tracking interactions, responses, and embargo agreements.
+
+## Framework
+1. **Research** – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.
+2. **Segmentation** – categorize by beat, outlet tier, region, relationship status, preferred format.
+3. **Compliance** – store consent notes, GDPR considerations, embargo agreements, NDAs.
+4. **Maintenance** – monthly hygiene (bounces, role changes, new publications).
+5. **Insights** – log interactions to inform future pitches and avoid over-contacting.
+
+## Templates
+- Media list CSV schema.
+- Outreach CRM board (status, last touch, next step).
+- Consent/embargo tracking sheet.
+
+## Tips
+- Keep tags consistent so filters work across launches.
+- Track social handles for quick DM coordination during crises.
+- Note journalist preferences (format, lead time, exclusives) to personalize outreach.
+
+---