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commands/build-co-sell-playbook.md

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+---
+name: build-co-sell-playbook
+description: Creates a partner co-selling playbook with cadences, enablement, and attribution rules.
+usage: /partnership-development:build-co-sell-playbook --partner "Nimbus AI" --motion enterprise --incentives spiff,spif --targets 3MM
+---
+
+# Command: build-co-sell-playbook
+
+## Inputs
+- **partner** – partner or alliance name/ID.
+- **motion** – sell-with motion (enterprise, midmarket, channel, marketplace, MSSP).
+- **incentives** – comma-separated incentives (spiff, rebate, MDF, overlay, attach bonus).
+- **targets** – revenue/opportunity goal for the motion.
+- **audience** – field | partner-team | exec | async; changes fidelity and outputs.
+
+## Workflow
+1. **Discovery & Alignment** – capture joint value prop, ICP overlap, and mutual goals.
+2. **Play Design** – define stages, responsibilities, enablement assets, and required approvals.
+3. **Attribution & Governance** – outline tracking, CRM stages, and escalation channels.
+4. **Enablement Kit** – package talk tracks, ROI assets, pricing guidance, and case studies.
+5. **Launch & Measurement** – define targets, reporting cadence, and success scorecard.
+
+## Outputs
+- Co-sell playbook PDF/deck with steps, owners, and SLAs.
+- Enablement bundle (battlecard, talk track, ROI calculator references).
+- KPI dashboard spec with attribution + reporting requirements.
+
+## Agent/Skill Invocations
+- `partner-co-sell-lead` – drives pipeline governance + enablement.
+- `partner-program-architect` – ensures onboarding + certification hooks are embedded.
+- `joint-solution-blueprint` skill – codifies solution architecture and value prop.
+- `co-marketing-governance` skill – wires in awareness + demand-gen workflows.
+
+---