gh-gtmagents-gtm-agents-plugins-paid-media/commands/design-campaign.md

name, description, usage

name	description	usage
design-campaign	Builds a paid media campaign plan across channels with targeting, creative, budget, and experiment structure.	/paid-media:design-campaign --goal pipeline --budget 50000 --channels "LinkedIn,Meta,Google"

Command: design-campaign

Inputs

• goal – pipeline, revenue, awareness, lead gen, PLG activation, etc.
• budget – total spend available.
• channels – comma-separated list of platforms.
• audiences – optional persona or account segments.
• timeline – flight dates or campaign length.

Workflow

1. Brief Analysis – clarify KPIs, attribution, constraints.
2. Audience & Offer Mapping – align personas/offers to channels and creative formats.
3. Channel Plan – allocate spend by channel/ad set, define bidding/optimization events.
4. Creative & Experiment Plan – propose hooks, asset needs, tests per channel.
5. Measurement – specify tracking setup, dashboards, guardrail metrics, post-launch review cadence.

Outputs

• Campaign plan deck/table with budgets, targeting, messaging.
• Creative brief + asset checklist.
• Experiment backlog + KPI targets.

Agent/Skill Invocations

• media-strategist – leads planning.
• campaign-architecture skill – enforces funnel/channel best practices.
• creative-variants skill – recommends asset variations.

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