34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: design-campaign
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description: Builds a paid media campaign plan across channels with targeting, creative, budget, and experiment structure.
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usage: /paid-media:design-campaign --goal pipeline --budget 50000 --channels "LinkedIn,Meta,Google"
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---
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# Command: design-campaign
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## Inputs
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- **goal** – pipeline, revenue, awareness, lead gen, PLG activation, etc.
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- **budget** – total spend available.
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- **channels** – comma-separated list of platforms.
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- **audiences** – optional persona or account segments.
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- **timeline** – flight dates or campaign length.
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## Workflow
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1. **Brief Analysis** – clarify KPIs, attribution, constraints.
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2. **Audience & Offer Mapping** – align personas/offers to channels and creative formats.
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3. **Channel Plan** – allocate spend by channel/ad set, define bidding/optimization events.
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4. **Creative & Experiment Plan** – propose hooks, asset needs, tests per channel.
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5. **Measurement** – specify tracking setup, dashboards, guardrail metrics, post-launch review cadence.
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## Outputs
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- Campaign plan deck/table with budgets, targeting, messaging.
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- Creative brief + asset checklist.
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- Experiment backlog + KPI targets.
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## Agent/Skill Invocations
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- `media-strategist` – leads planning.
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- `campaign-architecture` skill – enforces funnel/channel best practices.
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- `creative-variants` skill – recommends asset variations.
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---
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