1.4 KiB
1.4 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| assess-performance | Consolidates paid channel metrics, diagnoses issues, and recommends optimizations. | /paid-media:assess-performance --window 14d --channels "LinkedIn,Meta,Google" --kpis "cpl,pipeline" |
Command: assess-performance
Inputs
- window – reporting range (7d, 14d, 30d, custom).
- channels – comma-separated list of platforms.
- kpis – e.g., cpl, cac, roi, pipeline, ltv.
- benchmarks – optional JSON of target metrics.
- experiments – optional list of running tests.
Workflow
- Data Aggregation – pull spend, delivery, conversion data from named channels + warehouse; normalize naming convention.
- Quality Checks – confirm attribution windows, conversion dedupe, budget pacing.
- Insight Generation – highlight drivers (audience, creative, placement) and anomalies.
- Optimization Plan – propose budget shifts, bid/budget tweaks, creative refreshes, or experiment priorities.
- Communication – craft TL;DR + recommended actions for stakeholders.
Outputs
- Performance summary table + narrative insights.
- Action plan with owners, deadlines, projected impact.
- Updated experiment log with status and next steps.
Agent/Skill Invocations
performance-analyst– analyzes data and crafts insights.budget-optimizationskill – ensures rational reallocations.campaign-architectureskill – checks funnel/touch coverage before changes.