34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: assess-performance
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description: Consolidates paid channel metrics, diagnoses issues, and recommends optimizations.
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usage: /paid-media:assess-performance --window 14d --channels "LinkedIn,Meta,Google" --kpis "cpl,pipeline"
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---
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# Command: assess-performance
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## Inputs
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- **window** – reporting range (7d, 14d, 30d, custom).
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- **channels** – comma-separated list of platforms.
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- **kpis** – e.g., cpl, cac, roi, pipeline, ltv.
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- **benchmarks** – optional JSON of target metrics.
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- **experiments** – optional list of running tests.
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## Workflow
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1. **Data Aggregation** – pull spend, delivery, conversion data from named channels + warehouse; normalize naming convention.
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2. **Quality Checks** – confirm attribution windows, conversion dedupe, budget pacing.
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3. **Insight Generation** – highlight drivers (audience, creative, placement) and anomalies.
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4. **Optimization Plan** – propose budget shifts, bid/budget tweaks, creative refreshes, or experiment priorities.
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5. **Communication** – craft TL;DR + recommended actions for stakeholders.
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## Outputs
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- Performance summary table + narrative insights.
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- Action plan with owners, deadlines, projected impact.
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- Updated experiment log with status and next steps.
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## Agent/Skill Invocations
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- `performance-analyst` – analyzes data and crafts insights.
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- `budget-optimization` skill – ensures rational reallocations.
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- `campaign-architecture` skill – checks funnel/touch coverage before changes.
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---
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