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commands/produce-campaign-report.md

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+---
+name: produce-campaign-report
+description: Generates cross-channel campaign performance report with insights and recommendations.
+usage: /marketing-analytics:produce-campaign-report --campaign "Spring Launch" --window 30d --audience exec
+---
+
+# Command: produce-campaign-report
+
+## Inputs
+- **campaign** – campaign/program identifier (matches MAP/CRM naming).
+- **window** – analysis window (7d, 30d, campaign, custom).
+- **audience** – exec | marketing-lead | channel-owner | async.
+- **metrics** – optional override list for KPIs to highlight.
+- **format** – deck | memo | dashboard | csv.
+
+## Workflow
+1. **Data Assembly** – join paid, owned, and earned channel data with CRM pipeline/revenue fields.
+2. **Attribution Layer** – apply default or requested model, annotate confidence and limitations.
+3. **Performance Story** – highlight wins, underperformance, and causal insights.
+4. **Action Plan** – recommend optimizations, tests, or budget shifts per channel/asset.
+5. **Packaging** – tailor to audience with visuals, narrative, and calls-to-action.
+
+## Outputs
+- Campaign performance package (deck/memo/dashboard) with KPIs, insights, and actions.
+- Attribution summary with model notes and sensitivity ranges.
+- Optimization plan with owners, due dates, and expected impact.
+
+## Agent/Skill Invocations
+- `marketing-intelligence-lead` – frames narrative + executive summary.
+- `channel-performance-analyst` – provides channel diagnostics and pacing alerts.
+- `attribution-architect` – validates attribution logic and caveats.
+- `attribution-playbook` skill – enforces methodology templates.
+- `exec-dashboard-blueprint` skill – packages outputs for leadership reviews.
+
+---