1.7 KiB
1.7 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| produce-campaign-report | Generates cross-channel campaign performance report with insights and recommendations. | /marketing-analytics:produce-campaign-report --campaign "Spring Launch" --window 30d --audience exec |
Command: produce-campaign-report
Inputs
- campaign – campaign/program identifier (matches MAP/CRM naming).
- window – analysis window (7d, 30d, campaign, custom).
- audience – exec | marketing-lead | channel-owner | async.
- metrics – optional override list for KPIs to highlight.
- format – deck | memo | dashboard | csv.
Workflow
- Data Assembly – join paid, owned, and earned channel data with CRM pipeline/revenue fields.
- Attribution Layer – apply default or requested model, annotate confidence and limitations.
- Performance Story – highlight wins, underperformance, and causal insights.
- Action Plan – recommend optimizations, tests, or budget shifts per channel/asset.
- Packaging – tailor to audience with visuals, narrative, and calls-to-action.
Outputs
- Campaign performance package (deck/memo/dashboard) with KPIs, insights, and actions.
- Attribution summary with model notes and sensitivity ranges.
- Optimization plan with owners, due dates, and expected impact.
Agent/Skill Invocations
marketing-intelligence-lead– frames narrative + executive summary.channel-performance-analyst– provides channel diagnostics and pacing alerts.attribution-architect– validates attribution logic and caveats.attribution-playbookskill – enforces methodology templates.exec-dashboard-blueprintskill – packages outputs for leadership reviews.