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commands/evaluate-attribution-models.md

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+---
+name: evaluate-attribution-models
+description: Compares attribution models, highlights trade-offs, and recommends rollout plans.
+usage: /marketing-analytics:evaluate-attribution-models --campaigns launch_q1,evergreen_abm --models first,last,position,data-driven --audience finance
+---
+
+# Command: evaluate-attribution-models
+
+## Inputs
+- **campaigns** – list of campaigns/programs to analyze.
+- **models** – attribution models to compare (first, last, linear, position, time-decay, data-driven).
+- **audience** – finance | marketing-lead | ops | exec.
+- **metrics** – choose KPIs (pipeline, revenue, CAC, payback, LTV, ROAS).
+- **confidence** – optional minimum data confidence threshold to highlight gaps.
+
+## Workflow
+1. **Data Preparation** – pull campaign performance, cost, and pipeline/revenue outcomes.
+2. **Model Execution** – run requested models, normalize windows, and apply weighting rules.
+3. **Sensitivity Analysis** – compare outcomes vs benchmarks, highlight variance drivers.
+4. **Narrative Assembly** – contextualize trade-offs, governance considerations, and risks.
+5. **Recommendation Engine** – propose primary model, fallback, and rollout/QA checklist.
+
+## Outputs
+- Attribution comparison deck/table with KPI deltas per model.
+- Recommendation memo with decision, rationale, and risk mitigations.
+- Rollout plan including QA steps, owner assignments, and monitoring hooks.
+
+## Agent/Skill Invocations
+- `attribution-architect` – leads methodology comparison.
+- `marketing-intelligence-lead` – ensures narrative + stakeholder alignment.
+- `attribution-playbook` skill – documents rules + templates.
+- `exec-dashboard-blueprint` skill – packages executive summary.
+
+---

commands/monitor-channel-pacing.md

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+---
+name: monitor-channel-pacing
+description: Tracks spend, performance, and guardrails across paid and owned channels.
+usage: /marketing-analytics:monitor-channel-pacing --window month --channels paid_search,linkedin,display --alerts true
+---
+
+# Command: monitor-channel-pacing
+
+## Inputs
+- **window** – day | week | month | quarter | campaign.
+- **channels** – comma-separated list (paid_search, paid_social, display, events, content, email).
+- **budget** – optional target spend to compare pacing against.
+- **alerts** – true/false to include guardrail breach alerts.
+- **format** – dashboard | memo | slack.
+
+## Workflow
+1. **Spend & Performance Sync** – pull channel spend, impressions, clicks, CPL, pipeline, revenue.
+2. **Normalization** – convert currencies, align attribution windows, reconcile UTMs.
+3. **Guardrail Checks** – compare to CAC, CPL, payback, or custom thresholds.
+4. **Optimization Signals** – flag channels/assets needing creative refresh or budget shift.
+5. **Packaging & Alerts** – publish dashboard/memo and optional Slack digest for owners.
+
+## Outputs
+- Channel pacing dashboard with KPIs vs targets.
+- Alert summary for guardrail breaches + recommended actions.
+- Reallocation recommendations with projected impact.
+
+## Agent/Skill Invocations
+- `channel-performance-analyst` – leads pacing diagnostics.
+- `marketing-intelligence-lead` – confirms priorities + narratives.
+- `channel-pacing-guardrails` skill – enforces budget/efficiency thresholds.
+- `roi-benchmark-library` skill – supplies benchmarks for comparison.
+
+---

commands/produce-campaign-report.md

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+---
+name: produce-campaign-report
+description: Generates cross-channel campaign performance report with insights and recommendations.
+usage: /marketing-analytics:produce-campaign-report --campaign "Spring Launch" --window 30d --audience exec
+---
+
+# Command: produce-campaign-report
+
+## Inputs
+- **campaign** – campaign/program identifier (matches MAP/CRM naming).
+- **window** – analysis window (7d, 30d, campaign, custom).
+- **audience** – exec | marketing-lead | channel-owner | async.
+- **metrics** – optional override list for KPIs to highlight.
+- **format** – deck | memo | dashboard | csv.
+
+## Workflow
+1. **Data Assembly** – join paid, owned, and earned channel data with CRM pipeline/revenue fields.
+2. **Attribution Layer** – apply default or requested model, annotate confidence and limitations.
+3. **Performance Story** – highlight wins, underperformance, and causal insights.
+4. **Action Plan** – recommend optimizations, tests, or budget shifts per channel/asset.
+5. **Packaging** – tailor to audience with visuals, narrative, and calls-to-action.
+
+## Outputs
+- Campaign performance package (deck/memo/dashboard) with KPIs, insights, and actions.
+- Attribution summary with model notes and sensitivity ranges.
+- Optimization plan with owners, due dates, and expected impact.
+
+## Agent/Skill Invocations
+- `marketing-intelligence-lead` – frames narrative + executive summary.
+- `channel-performance-analyst` – provides channel diagnostics and pacing alerts.
+- `attribution-architect` – validates attribution logic and caveats.
+- `attribution-playbook` skill – enforces methodology templates.
+- `exec-dashboard-blueprint` skill – packages outputs for leadership reviews.
+
+---