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skills/market-scenario-modeler/SKILL.md
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skills/market-scenario-modeler/SKILL.md
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name: market-scenario-modeler
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description: Toolkit for building TAM/SAM/SOM models, sensitivity analyses, and narrative-ready
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visuals.
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---
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# Market Scenario Modeler Skill
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## When to Use
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- Translating research findings into financial models and strategic scenarios.
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- Stress-testing revenue or adoption assumptions for planning cycles.
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- Packaging insights for finance, product, and executive stakeholders.
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## Framework
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1. **Assumption Library** – document data sources, CAGR, penetration, pricing, channel mix.
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2. **Scenario Matrix** – base, upside, downside cases with drivers (pricing, win rate, expansion, macro).
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3. **Sensitivity Analysis** – tornado charts, Monte Carlo snippets, or sliders for key variables.
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4. **Visualization Layer** – waterfall, area, and heat maps tying numbers to narratives.
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5. **Decision Hooks** – highlight trigger points, required investments, and guardrails.
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## Templates
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- Spreadsheet/notebook skeleton with clearly named inputs/outputs.
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- Slide templates for TAM/SAM/SOM, share shifts, and investment asks.
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- One-pager summary translating scenarios into actions and risks.
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## Tips
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- Keep assumptions auditable with source links and timestamps.
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- Align with finance on currency, inflation, and exchange assumptions before publishing.
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- Pair with `run-market-landscape-study` for turnkey modeling assets.
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---
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