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market-scenario-modeler Toolkit for building TAM/SAM/SOM models, sensitivity analyses, and narrative-ready visuals.

Market Scenario Modeler Skill

When to Use

  • Translating research findings into financial models and strategic scenarios.
  • Stress-testing revenue or adoption assumptions for planning cycles.
  • Packaging insights for finance, product, and executive stakeholders.

Framework

  1. Assumption Library document data sources, CAGR, penetration, pricing, channel mix.
  2. Scenario Matrix base, upside, downside cases with drivers (pricing, win rate, expansion, macro).
  3. Sensitivity Analysis tornado charts, Monte Carlo snippets, or sliders for key variables.
  4. Visualization Layer waterfall, area, and heat maps tying numbers to narratives.
  5. Decision Hooks highlight trigger points, required investments, and guardrails.

Templates

  • Spreadsheet/notebook skeleton with clearly named inputs/outputs.
  • Slide templates for TAM/SAM/SOM, share shifts, and investment asks.
  • One-pager summary translating scenarios into actions and risks.

Tips

  • Keep assumptions auditable with source links and timestamps.
  • Align with finance on currency, inflation, and exchange assumptions before publishing.
  • Pair with run-market-landscape-study for turnkey modeling assets.