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signal-scoring Use to design composite intent scoring models with decay, weighting, and governance.

Signal Scoring Blueprint Skill

When to Use

  • Designing or revising multi-source signal scoring models.
  • Auditing why certain accounts jump tiers or stay suppressed.
  • Communicating scoring logic to RevOps, sales, and compliance stakeholders.

Framework

  1. Source Inventory list each signal type, freshness cadence, coverage %, and reliability.
  2. Weighting Model assign base weights, adjust for persona relevance, and define topic multipliers.
  3. Decay Curves set time-based decay (hours/days/weeks) per signal category with thresholds for expiration.
  4. Thresholds & Tiers document what scores map to activation tiers, nurture status, or executive escalation.
  5. Governance outline ownership, review cadence, and change management triggers.

Templates

  • Scoring worksheet (source, weight, decay, threshold, notes).
  • Tier definition matrix with recommended plays.
  • Change log template capturing rationale, data evidence, and approvals.

Tips

  • Blend at least two independent signals before green-lighting high-effort plays.
  • Version control your scoring logic and share diffs in RevOps channels.
  • Pair with suppression-logic to avoid conflicting triggers.