32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: signal-scoring
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description: Use to design composite intent scoring models with decay, weighting,
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and governance.
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---
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# Signal Scoring Blueprint Skill
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## When to Use
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- Designing or revising multi-source signal scoring models.
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- Auditing why certain accounts jump tiers or stay suppressed.
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- Communicating scoring logic to RevOps, sales, and compliance stakeholders.
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## Framework
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1. **Source Inventory** – list each signal type, freshness cadence, coverage %, and reliability.
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2. **Weighting Model** – assign base weights, adjust for persona relevance, and define topic multipliers.
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3. **Decay Curves** – set time-based decay (hours/days/weeks) per signal category with thresholds for expiration.
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4. **Thresholds & Tiers** – document what scores map to activation tiers, nurture status, or executive escalation.
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5. **Governance** – outline ownership, review cadence, and change management triggers.
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## Templates
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- Scoring worksheet (source, weight, decay, threshold, notes).
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- Tier definition matrix with recommended plays.
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- Change log template capturing rationale, data evidence, and approvals.
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## Tips
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- Blend at least two independent signals before green-lighting high-effort plays.
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- Version control your scoring logic and share diffs in RevOps channels.
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- Pair with `suppression-logic` to avoid conflicting triggers.
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---
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