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skills/outbound-plays/SKILL.md

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+---
+name: outbound-plays
+description: Use to craft channel-specific outreach sequences that tie directly to
+  detected intent signals.
+---
+
+# Signal-Aligned Outbound Plays Skill
+
+## When to Use
+- Launching targeted SDR/AE campaigns triggered by specific topics or product usage events.
+- Coordinating multi-channel waves (email, phone, social, executive outreach) rooted in current buying triggers.
+- Ensuring messaging references the exact signals that activated the play.
+
+## Framework
+1. **Trigger Mapping** – list top signals/topics and the matched play archetype (e.g., “security spike → exec briefing”).
+2. **Persona Customization** – define copy blocks, value props, and proof points per persona activated by the signal.
+3. **Channel Sequencing** – outline cadence (email → call → social) with timing guidelines based on signal freshness.
+4. **Measurement Plan** – capture metrics per channel (reply rate, meeting rate, pipeline impact) and feedback loops.
+5. **Escalation Paths** – specify when to escalate to exec sponsor, ABM pod, or customer marketing for references.
+
+## Templates
+- Trigger-to-play matrix (signal, persona, playbook, assets needed).
+- Outreach sequence script referencing signal language and talk tracks.
+- Retro doc capturing performance vs control cohorts.
+
+## Tips
+- Reference the exact topic or behavior detected in the first touch to prove relevance.
+- Pair with `suppression-logic` to avoid conflicting outreach when customer success or support is active.
+- Refresh playbooks quarterly to align with evolving product stories and personas.
+
+---

skills/signal-scoring/SKILL.md

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+---
+name: signal-scoring
+description: Use to design composite intent scoring models with decay, weighting,
+  and governance.
+---
+
+# Signal Scoring Blueprint Skill
+
+## When to Use
+- Designing or revising multi-source signal scoring models.
+- Auditing why certain accounts jump tiers or stay suppressed.
+- Communicating scoring logic to RevOps, sales, and compliance stakeholders.
+
+## Framework
+1. **Source Inventory** – list each signal type, freshness cadence, coverage %, and reliability.
+2. **Weighting Model** – assign base weights, adjust for persona relevance, and define topic multipliers.
+3. **Decay Curves** – set time-based decay (hours/days/weeks) per signal category with thresholds for expiration.
+4. **Thresholds & Tiers** – document what scores map to activation tiers, nurture status, or executive escalation.
+5. **Governance** – outline ownership, review cadence, and change management triggers.
+
+## Templates
+- Scoring worksheet (source, weight, decay, threshold, notes).
+- Tier definition matrix with recommended plays.
+- Change log template capturing rationale, data evidence, and approvals.
+
+## Tips
+- Blend at least two independent signals before green-lighting high-effort plays.
+- Version control your scoring logic and share diffs in RevOps channels.
+- Pair with `suppression-logic` to avoid conflicting triggers.
+
+---

skills/suppression-logic/SKILL.md

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+---
+name: suppression-logic
+description: Use to define guardrails that pause signal-driven plays when accounts
+  are risky, saturated, or in-flight elsewhere.
+---
+
+# Suppression Logic Playbook Skill
+
+## When to Use
+- Building global do-not-touch rules shared across marketing, sales, and success workflows.
+- Investigating why an account never triggers despite strong intent scores.
+- Coordinating with legal, finance, or product teams on sensitive outreach windows.
+
+## Framework
+1. **Reason Taxonomy** – categorize suppression triggers (legal/compliance, commercial conflicts, lifecycle constraints, technical issues).
+2. **Detection Methods** – outline data sources and queries that flag each trigger (support tickets, security incidents, open opps, payment status).
+3. **Routing & Ownership** – assign who can override or expire each suppression (CSM, legal, exec sponsor).
+4. **Duration Logic** – define cooling periods, review cadences, and auto-expiration rules.
+5. **Audit Trail** – log change history, approvals, and tie-ins to automation or orchestrator commands.
+
+## Templates
+- Suppression matrix (reason, trigger condition, owner, duration, override path).
+- Compliance checklist for regulated industries (financial services, healthcare).
+- Alert + reporting format for surfaced conflicts.
+
+## Tips
+- Mirror CRM/MAP suppression lists to prevent channel drift.
+- Create heartbeat alerts when suppression counts spike unexpectedly.
+- Pair with `signal-scoring` adjustments so suppressed accounts stop draining rep capacity.
+
+---