1.7 KiB
1.7 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| design-clinical-campaign | Produces clinical-grade campaign brief with targeting, creative guidance, and review plan. | /healthcare-marketing:design-clinical-campaign --product "Cardio AI" --audience providers --channels email,webinar,field --evidence dossier.pdf |
Command: design-clinical-campaign
Inputs
- product – product/treatment/service being promoted.
- audience – providers | payers | patients | mixed.
- channels – comma-separated (email, webinar, paid_social, display, field, events, referral).
- evidence – optional link/file with clinical studies, claims, or testimonials.
- objectives – KPIs (leads, enrollments, prescriptions, education, adherence).
Workflow
- Evidence Review – summarize key claims, safety considerations, and regulatory constraints.
- Audience Targeting – define personas, segments, and channel mix per audience.
- Messaging Architecture – craft value pillars, proof points, disclaimers, and CTAs.
- Creative & Content Plan – outline asset list, KOL content, and required approvals.
- Launch & Measurement Plan – specify KPIs, dashboards, and post-launch reporting cadence.
Outputs
- Clinical campaign brief (messaging framework, creative requirements, timeline).
- Compliance checklist with assigned reviewers and deadlines.
- Measurement plan document with KPI definitions + reporting cadence.
Agent/Skill Invocations
clinical-campaign-strategist– leads narrative and targeting decisions.compliance-marketing-director– injects regulatory guidance + review path.clinical-proof-libraryskill – sources evidence and proof points.patient-journey-mappingskill – aligns messaging to journey stages.