35 lines
1.7 KiB
Markdown
35 lines
1.7 KiB
Markdown
---
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name: design-clinical-campaign
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description: Produces clinical-grade campaign brief with targeting, creative guidance, and review plan.
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usage: /healthcare-marketing:design-clinical-campaign --product "Cardio AI" --audience providers --channels email,webinar,field --evidence dossier.pdf
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---
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# Command: design-clinical-campaign
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## Inputs
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- **product** – product/treatment/service being promoted.
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- **audience** – providers | payers | patients | mixed.
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- **channels** – comma-separated (email, webinar, paid_social, display, field, events, referral).
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- **evidence** – optional link/file with clinical studies, claims, or testimonials.
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- **objectives** – KPIs (leads, enrollments, prescriptions, education, adherence).
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## Workflow
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1. **Evidence Review** – summarize key claims, safety considerations, and regulatory constraints.
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2. **Audience Targeting** – define personas, segments, and channel mix per audience.
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3. **Messaging Architecture** – craft value pillars, proof points, disclaimers, and CTAs.
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4. **Creative & Content Plan** – outline asset list, KOL content, and required approvals.
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5. **Launch & Measurement Plan** – specify KPIs, dashboards, and post-launch reporting cadence.
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## Outputs
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- Clinical campaign brief (messaging framework, creative requirements, timeline).
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- Compliance checklist with assigned reviewers and deadlines.
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- Measurement plan document with KPI definitions + reporting cadence.
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## Agent/Skill Invocations
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- `clinical-campaign-strategist` – leads narrative and targeting decisions.
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- `compliance-marketing-director` – injects regulatory guidance + review path.
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- `clinical-proof-library` skill – sources evidence and proof points.
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- `patient-journey-mapping` skill – aligns messaging to journey stages.
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---
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