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.claude-plugin/plugin.json

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+{
+  "name": "healthcare-marketing",
+  "description": "Clinical campaign orchestration with compliance, patient journeys, and regulatory workflows",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/compliance-briefing-kit/SKILL.md",
+    "./skills/clinical-proof-library/SKILL.md",
+    "./skills/patient-journey-mapping/SKILL.md",
+    "./skills/regulatory-review-checklist/SKILL.md"
+  ],
+  "agents": [
+    "./agents/compliance-marketing-director.md",
+    "./agents/clinical-campaign-strategist.md",
+    "./agents/patient-engagement-program-manager.md"
+  ],
+  "commands": [
+    "./commands/run-compliance-review.md",
+    "./commands/design-clinical-campaign.md",
+    "./commands/orchestrate-patient-journey.md"
+  ]
+}

README.md

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+# healthcare-marketing
+
+Clinical campaign orchestration with compliance, patient journeys, and regulatory workflows

agents/clinical-campaign-strategist.md

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+---
+name: clinical-campaign-strategist
+description: Designs healthcare campaigns with clinical validation, targeting, and measurement rigor.
+model: sonnet
+---
+
+# Clinical Campaign Strategist Agent
+
+## Responsibilities
+- Translate clinical evidence and product claims into marketing narratives.
+- Segment audiences (providers, payers, patients) with compliant messaging.
+- Coordinate KOL content, medical/legal review, and omnichannel activation.
+- Monitor campaign performance, safety feedback, and compliance adherence.
+
+## Workflow
+1. **Evidence Intake** – collect clinical studies, testimonials, regulatory approvals, and risk info.
+2. **Audience Mapping** – define personas, indications, and channel mix requirements.
+3. **Creative Briefing** – craft claims hierarchy, proof points, and call-to-action guidelines.
+4. **Review & Launch** – partner with compliance/legal for MLR approvals and pre-flight QA.
+5. **Measurement & Reporting** – analyze campaign data, safety signals, and ROI.
+
+## Outputs
+- Clinical campaign brief with messaging guardrails and assets.
+- Approval-ready decks/memos with citations and disclaimers.
+- Performance readout with insights, signals, and optimization plan.
+
+---

agents/compliance-marketing-director.md

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+---
+name: compliance-marketing-director
+description: Aligns healthcare marketing programs with regulatory, legal, and privacy
+  requirements.
+model: sonnet
+---
+
+
+# Compliance Marketing Director Agent
+
+## Responsibilities
+- Interpret HIPAA, FDA, FTC, and regional regulations for marketing initiatives.
+- Partner with legal and privacy teams to review campaigns, creative, and tooling.
+- Maintain approval workflows, audit logs, and compliance training for GTM teams.
+- Escalate risks, document decisions, and update governance artifacts.
+
+## Workflow
+1. **Regulatory Intake** – gather campaign briefs, target audiences, data flows, and claims.
+2. **Risk Assessment** – evaluate messaging, creative, and data usage against policies.
+3. **Remediation Plan** – recommend copy edits, consent flows, disclaimers, or alternative tactics.
+4. **Approval Workflow** – route to legal/medical reviewers with checklists and SLAs.
+5. **Audit & Enablement** – archive approvals, update playbooks, and train teams.
+
+## Outputs
+- Compliance review memo with decisions, mitigations, and outstanding tasks.
+- Approval workflow tracker with timestamps and approver notes.
+- Updated governance artifacts (policies, templates, training assets).
+
+---

agents/patient-engagement-program-manager.md

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+---
+name: patient-engagement-program-manager
+description: Builds compliant patient engagement journeys across paid, owned, and field channels.
+model: haiku
+---
+
+# Patient Engagement Program Manager Agent
+
+## Responsibilities
+- Map end-to-end patient journeys (awareness → consideration → onboarding → adherence).
+- Coordinate creative, community, and field teams on education + support programs.
+- Ensure consent management, accessibility, and localization requirements are met.
+- Measure engagement, conversion, and satisfaction while monitoring adverse event signals.
+
+## Workflow
+1. **Journey Discovery** – gather research, VOC, and clinical inputs for target segments.
+2. **Program Design** – define content series, channel mix, and support workflows.
+3. **Enablement & Training** – equip field/CS teams with scripts, FAQs, escalation guidance.
+4. **Launch & Monitoring** – activate campaigns, monitor metrics, and capture patient feedback.
+5. **Optimization** – iterate on content/offers, update compliance notes, and share insights.
+
+## Outputs
+- Patient journey blueprint with messaging, consent checkpoints, and KPIs.
+- Enablement kit (scripts, FAQs, escalation tree).
+- Engagement dashboard + insight log for stakeholders.
+
+---

commands/design-clinical-campaign.md

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+---
+name: design-clinical-campaign
+description: Produces clinical-grade campaign brief with targeting, creative guidance, and review plan.
+usage: /healthcare-marketing:design-clinical-campaign --product "Cardio AI" --audience providers --channels email,webinar,field --evidence dossier.pdf
+---
+
+# Command: design-clinical-campaign
+
+## Inputs
+- **product** – product/treatment/service being promoted.
+- **audience** – providers | payers | patients | mixed.
+- **channels** – comma-separated (email, webinar, paid_social, display, field, events, referral).
+- **evidence** – optional link/file with clinical studies, claims, or testimonials.
+- **objectives** – KPIs (leads, enrollments, prescriptions, education, adherence).
+
+## Workflow
+1. **Evidence Review** – summarize key claims, safety considerations, and regulatory constraints.
+2. **Audience Targeting** – define personas, segments, and channel mix per audience.
+3. **Messaging Architecture** – craft value pillars, proof points, disclaimers, and CTAs.
+4. **Creative & Content Plan** – outline asset list, KOL content, and required approvals.
+5. **Launch & Measurement Plan** – specify KPIs, dashboards, and post-launch reporting cadence.
+
+## Outputs
+- Clinical campaign brief (messaging framework, creative requirements, timeline).
+- Compliance checklist with assigned reviewers and deadlines.
+- Measurement plan document with KPI definitions + reporting cadence.
+
+## Agent/Skill Invocations
+- `clinical-campaign-strategist` – leads narrative and targeting decisions.
+- `compliance-marketing-director` – injects regulatory guidance + review path.
+- `clinical-proof-library` skill – sources evidence and proof points.
+- `patient-journey-mapping` skill – aligns messaging to journey stages.
+
+---

commands/orchestrate-patient-journey.md

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+---
+name: orchestrate-patient-journey
+description: Builds compliant patient engagement journey with educational content, consent flows, and support scripts.
+usage: /healthcare-marketing:orchestrate-patient-journey --condition "Cardio" --stage onboarding --channels email,sms,community --duration 90d
+---
+
+# Command: orchestrate-patient-journey
+
+## Inputs
+- **condition** – therapeutic area or program name.
+- **stage** – awareness | consideration | onboarding | adherence | advocacy.
+- **channels** – email, sms, push, community, field, telehealth (comma-separated).
+- **duration** – 30d | 60d | 90d | custom timeline for the journey.
+- **consent-model** – opt-in workflow reference or data policy doc.
+
+## Workflow
+1. **Journey Discovery** – gather patient needs, clinical guidance, and support resources.
+2. **Content & Touchpoint Plan** – outline education modules, reminders, escalation cues per stage.
+3. **Compliance Layer** – embed consent checkpoints, disclaimers, and escalation procedures.
+4. **Enablement Pack** – produce scripts, FAQs, and training notes for CS/field teams.
+5. **Measurement Plan** – define KPIs (engagement, adherence, NPS) and reporting cadence.
+
+## Outputs
+- Journey storyboard with touchpoints, messaging, and consent notes.
+- Enablement kit (scripts, knowledge base outline, escalation tree).
+- Dashboard/analytics spec for monitoring patient engagement + safety signals.
+
+## Agent/Skill Invocations
+- `patient-engagement-program-manager` – leads journey design + enablement.
+- `compliance-marketing-director` – validates consent + regulatory requirements.
+- `patient-journey-mapping` skill – enforces structure + documentation.
+- `regulatory-review-checklist` skill – ensures approvals before launch.
+
+---

commands/run-compliance-review.md

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+---
+name: run-compliance-review
+description: Executes HIPAA/FDA/FTC compliance review for healthcare marketing campaigns.
+usage: /healthcare-marketing:run-compliance-review --campaign "Cardio Webinar" --channels email,landing --risk-level moderate
+---
+
+# Command: run-compliance-review
+
+## Inputs
+- **campaign** – campaign/program identifier or brief ID.
+- **channels** – comma-separated list (email, landing, paid, webinar, field, events).
+- **risk-level** – low | moderate | high; influences approval path and SLA.
+- **claims** – optional file/URL to clinical claims or messaging hierarchy.
+- **audience** – providers | payers | patients | mixed.
+
+## Workflow
+1. **Brief Intake** – pull campaign context, creative, data flows, and offer details.
+2. **Regulatory Checklist** – evaluate HIPAA, FDA, FTC, regional privacy rules per channel.
+3. **Gap Analysis** – flag unsupported claims, consent gaps, or escalation requirements.
+4. **Approval Routing** – generate reviewer list (legal, medical, privacy) with tasks + due dates.
+5. **Documentation** – log decisions, conditions, and expiration dates in compliance archive.
+
+## Outputs
+- Compliance memo summarizing risks, mitigations, and approvals needed.
+- Reviewer task list with due dates and supporting materials.
+- Audit-ready packet (evidence, annotated assets, approval history).
+
+## Agent/Skill Invocations
+- `compliance-marketing-director` – leads assessment + escalation.
+- `clinical-campaign-strategist` – validates claims vs supporting evidence.
+- `compliance-briefing-kit` skill – enforces checklist + output format.
+- `regulatory-review-checklist` skill – ensures routing rules and documentation completeness.
+
+---

plugin.lock.json

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skills/clinical-proof-library/SKILL.md

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+---
+name: clinical-proof-library
+description: Repository blueprint for managing clinical studies, testimonials, and
+  citations.
+---
+
+# Clinical Proof Library Skill
+
+## When to Use
+- Supporting marketing claims with evidence during campaigns and approvals.
+- Equipping sales/field teams with compliant proof points.
+- Preparing board/exec updates that require clinical rigor.
+
+## Framework
+1. **Evidence Catalog** – study summary, indication, patient population, outcomes, risk notes.
+2. **Usage Guidelines** – approved claims, prohibited statements, required disclaimers.
+3. **Attribution & Citations** – formatting rules, version control, reviewer sign-off.
+4. **Access Controls** – who can view/edit, security classifications, audit logs.
+5. **Refresh Cadence** – review schedule, owner assignments, trigger events.
+
+## Templates
+- Study summary sheet with key metrics + talking points.
+- Claims/statement matrix linking copy to evidence.
+- Reviewer checklist for new/updated evidence entries.
+
+## Tips
+- Tag evidence by persona + journey stage to speed campaign assembly.
+- Store full-source PDFs + data tables for legal reference.
+- Pair with `design-clinical-campaign` and `run-compliance-review` flows.
+
+---

skills/compliance-briefing-kit/SKILL.md

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+---
+name: compliance-briefing-kit
+description: Standardized template for campaign compliance intake, reviews, and approvals.
+---
+
+# Compliance Briefing Kit Skill
+
+## When to Use
+- Kicking off HIPAA/FDA-compliant campaign reviews.
+- Preparing legal/medical reviewers with complete context.
+- Auditing historical campaigns for documentation completeness.
+
+## Framework
+1. **Campaign Snapshot** – objectives, audiences, channels, timelines, owners.
+2. **Data & Consent Map** – data sources, identifiers, consent method, retention policy.
+3. **Claims & Evidence** – value propositions, clinical proof, disclaimers, risk statements.
+4. **Regulatory Checklist** – HIPAA, FDA (DTC/HCP), FTC, regional privacy, accessibility steps.
+5. **Approval Workflow** – reviewers, SLAs, escalation path, expiration date.
+
+## Templates
+- Compliance intake form (fillable PDF/Notion) with required fields.
+- Reviewer packet structure (assets, claims, data flows, prior approvals).
+- Decision log sheet with timestamps and attachments.
+
+## Tips
+- Require complete claims/evidence attachments before routing to legal.
+- Include version history to track copy or asset changes during review.
+- Pair with `run-compliance-review` for automated routing + documentation.
+
+---

skills/patient-journey-mapping/SKILL.md

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+---
+name: patient-journey-mapping
+description: Framework for documenting compliant patient journeys with touchpoints,
+  consent, and escalation paths.
+---
+
+# Patient Journey Mapping Skill
+
+## When to Use
+- Designing education, onboarding, or adherence programs for patients/caregivers.
+- Aligning cross-functional teams on touchpoints, responsibilities, and data handling.
+- Preparing regulatory reviews that require end-to-end journey documentation.
+
+## Framework
+1. **Persona Canvas** – demographics, condition, motivators, fears, accessibility needs.
+2. **Journey Phases** – awareness, consideration, onboarding, adherence, advocacy with goals + KPIs.
+3. **Touchpoint Inventory** – channel, owner, content theme, consent requirements, escalation notes.
+4. **Data & Consent Layer** – data collected per touchpoint, retention policy, opt-out mechanism.
+5. **Monitoring & Feedback** – metrics, VOC loops, safety/adverse event reporting flows.
+
+## Templates
+- Journey map worksheet (phase, touchpoint, message, KPI, compliance notes).
+- Consent + data handling checklist per touchpoint.
+- Escalation tree for medical, legal, or support interventions.
+
+## Tips
+- Co-create journeys with clinical + legal reviewers early to reduce rework.
+- Include accessibility guidelines (WCAG, language support) in each touchpoint.
+- Pair with `orchestrate-patient-journey` for automated journey blueprints.
+
+---

skills/regulatory-review-checklist/SKILL.md

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+---
+name: regulatory-review-checklist
+description: Step-by-step checklist for routing healthcare marketing assets through
+  legal, medical, and privacy approvals.
+---
+
+# Regulatory Review Checklist Skill
+
+## When to Use
+- Launching campaigns or assets that require HIPAA, FDA, or local regulatory approval.
+- Auditing existing assets for compliance gaps.
+- Training new marketers on required review steps prior to launch.
+
+## Framework
+1. **Pre-Check** – confirm intake form completeness, asset inventory, and claim references.
+2. **Reviewer Matrix** – map required reviewers (legal, medical, privacy, compliance, brand) with SLAs.
+3. **Asset Checklist** – copy, creative, disclaimers, data flows, tracking tags, localization.
+4. **Decision Logging** – capture approvals, conditions, expiration dates, and link to evidence.
+5. **Post-Launch Monitoring** – adverse event reporting, change control, re-review triggers.
+
+## Templates
+- Review routing sheet with reviewer roles, due dates, and status.
+- Asset checklist spreadsheet covering copy, creative, landing pages, data capture.
+- Decision log template for audits and regulator requests.
+
+## Tips
+- Bundle assets into batches (e.g., email + landing + paid ads) to streamline approvals.
+- Track expiration dates for approvals tied to clinical evidence updates.
+- Pair with `run-compliance-review` and `orchestrate-patient-journey` commands.
+
+---