1.4 KiB
1.4 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| follow-up-impact | Builds post-event follow-up plan plus impact report framework. | /event-marketing:follow-up-impact --event "Summit" --window 30d --kpis "pipeline,expansion" |
Command: follow-up-impact
Inputs
- event – event identifier.
- window – measurement horizon (7d/30d/quarter).
- kpis – comma-separated metrics (pipeline, bookings, success metrics, NPS, meetings).
- segments – optional segmentation (persona, region, tier).
- playbooks – optional reference to follow-up sequences.
Workflow
- Attendee Data Prep – consolidate registrations, attendance, engagement, notes.
- Routing & Follow-up – recommend SDR/CS outreach tiers, nurture sequences, partner touchpoints.
- Measurement Framework – map KPIs to data sources, dashboards, attribution rules.
- Insight Summary – capture qualitative feedback, booth conversations, survey highlights.
- Retro Plan – schedule retro, assign action items, document learnings.
Outputs
- Follow-up matrix (segment → owner → action → deadline).
- KPI dashboard spec + SQL/Looker queries.
- Retro template pre-filled with event context.
Agent/Skill Invocations
field-program-manager– coordinates regional follow-up.program-opsskill – enforces routing/automation standards.field-playbooksskill – suggests nurture/cadence templates.