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skills/event-briefs/SKILL.md

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+---
+name: event-briefs
+description: Use when documenting event objectives, requirements, and alignment across
+  stakeholders.
+---
+
+# Event Brief Systems Skill
+
+## When to Use
+- Kicking off any event (webinar, field, flagship).
+- Aligning cross-functional partners before production starts.
+- Handing event concepts to producers or regional teams.
+
+## Framework
+1. **Overview** – goal, target audience, date, format, tier.
+2. **Narrative** – theme, key messages, CTA, proof assets.
+3. **Experience** – agenda, speakers, demos, activations.
+4. **Promotion** – channels, audience segments, partner amplification.
+5. **Operations** – budgets, vendors, timelines, risks, approvals.
+6. **Measurement** – KPIs, dashboards, survey plan, follow-up flows.
+
+## Templates
+- Master event brief doc (editable copy with the sections above preformatted).
+- Reviewer checklist (approvals, dependencies, instrumentation, follow-up).
+- Handoff packet outline for producers/regional teams.
+
+## Checklist
+- ✅ Approvers + owners defined.
+- ✅ Dependencies captured (product readiness, content, sales enablement).
+- ✅ Data instrumentation planned.
+- ✅ Post-event follow-up mapped.
+
+## Tips
+- Keep briefs in shared workspace; version by event iteration.
+- Reuse sections for series; highlight delta vs prior runs.
+- Pair with `manage-production` outputs to ensure continuity.
+
+---

skills/field-playbooks/SKILL.md

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+---
+name: field-playbooks
+description: Use when operationalizing regional/field events with consistent playbooks
+  and follow-up motions.
+---
+
+# Field Playbooks Skill
+
+## When to Use
+- Empowering regional teams to run repeatable executive dinners, workshops, and roadshows.
+- Coordinating co-marketed partner events with shared responsibilities.
+- Standardizing follow-up motions and reporting across territories.
+
+## Framework
+1. **Persona & Account Targeting** – templates for TAM pulls, ABM lists, partner account splits.
+2. **Invite Journeys** – SDR scripts, marketing automation paths, reminder cadence.
+3. **Experience Templates** – agendas, discussion guides, demo flows, partner presentations.
+4. **Onsite Toolkit** – staffing plan, check-in scripts, gifting matrix, signage guidelines.
+5. **Follow-up Motions** – touch cadences for attendees/no-shows, partner summaries, pipeline logging.
+
+## Templates
+- Field event brief (objectives, attendees, partners, offers).
+- Invite + reminder copy bank.
+- Follow-up matrix (persona x action x owner x SLA).
+
+## Tips
+- Localize messaging and menu/venue choices per region.
+- Track partner sourced/influenced pipeline separately.
+- Run quarterly retros with regional leaders to share best practices.
+
+---

skills/program-ops/SKILL.md

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+---
+name: program-ops
+description: Use when standardizing event workflows, tooling, and routing across portfolios.
+---
+
+# Event Program Operations Skill
+
+## When to Use
+- Scaling events across regions/vendors.
+- Auditing operational process gaps.
+- Onboarding new ops managers or agencies.
+
+## Framework
+1. **Workflow Map** – intake → approval → production → promotion → execution → follow-up.
+2. **Tool Stack** – registration, streaming, badge printing, analytics, project management.
+3. **Data Flow** – how registration, attendance, engagement sync to CRM/MAP.
+4. **Governance** – templates, RACI, change control, compliance requirements.
+5. **Vendor Management** – criteria, scorecards, contract checkpoints.
+
+## Templates
+- SOP library (registration setup, badge printing, shipping, onsite checklists).
+- Timeline templates by event type.
+- SLA tracker for response times and escalation.
+
+## Tips
+- Automate reminders and approvals with project tools.
+- Keep runbooks for each event archetype.
+- Align with Security/Legal for data/privacy compliance.
+
+---