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commands/design-event.md

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+---
+name: design-event
+description: Generates an event brief with objectives, audience, agenda, experience design, and KPIs.
+usage: /event-marketing:design-event --type "executive dinner" --goal pipeline --region "US West"
+---
+
+# Command: design-event
+
+## Inputs
+- **type** – webinar, conference, dinner, field event, partner activation, etc.
+- **goal** – pipeline, expansion, community, product adoption, etc.
+- **region** – geography or segment.
+- **budget** – optional amount.
+- **timeline** – target month/date.
+
+## Workflow
+1. **Objective Mapping** – align event purpose with KPIs and attendee personas.
+2. **Experience Blueprint** – recommend agenda, format, speakers, demos, activations.
+3. **Content & Offer Plan** – define narratives, assets, giveaways, CTAs.
+4. **Promotion Strategy** – outline invite journey, partner amplification, paid/organic mix.
+5. **Measurement Plan** – specify registration targets, attendance, engagement SLAs, post-event routing.
+
+## Outputs
+- Event brief (objectives, agenda, deliverables, KPIs).
+- Creative/messaging checklist.
+- Promotion + follow-up plan outline.
+
+## Agent/Skill Invocations
+- `event-strategist` – leads strategy + alignment.
+- `event-briefs` skill – provides standardized template + guardrails.
+- `field-program-manager` – adds localization guidance if region-specific.
+
+---