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commands/build-value-narrative.md

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+---
+name: build-value-narrative
+description: Produces ROI/TCO models, executive storylines, and proof appendices for complex deals.
+usage: /enterprise-sales:build-value-narrative --deal "GlobalCo ERP" --industry manufacturing --scenario base,upside --audience "CFO,CIO"
+---
+
+# Command: build-value-narrative
+
+## Inputs
+- **deal** – opportunity identifier.
+- **industry** – customer industry to align benchmarks.
+- **scenario** – comma-separated scenarios (base, upside, downside).
+- **audience** – target exec roles for tailoring (CFO, CIO, COO, Procurement).
+- **assumptions** – optional JSON overrides for metrics (ACV, adoption, productivity).
+
+## Workflow
+1. **Data Intake** – ingest discovery notes, product telemetry, benchmarks, and reference stories.
+2. **Impact Modeling** – calculate ROI/TCO scenarios with sensitivity toggles.
+3. **Narrative Crafting** – outline headline, drivers, proof, and decision asks per audience.
+4. **Asset Assembly** – create deck, one-pager, and calculator outputs with transparent assumptions.
+5. **Review & Packaging** – capture approvals, version history, and attach to deal room.
+
+## Outputs
+- Scenario-based ROI/TCO workbook.
+- Executive value narrative deck + one-pager.
+- Proof appendix with benchmarks, customer stories, and links.
+
+## Agent/Skill Invocations
+- `value-architect` – leads modeling + storyline.
+- `pursuit-director` – ensures alignment with pursuit milestones.
+- `procurement-strategist` – validates commercial guardrails.
+- `value-story-framework` skill – structures the narrative.
+- `cxo-briefing-kit` skill – packages outputs for executive audiences.
+
+---