35 lines
1.2 KiB
Markdown
35 lines
1.2 KiB
Markdown
---
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name: drip-campaigns
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description: Use when you need to map sequenced nurture flows with pacing, storytelling
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arcs, and value ladders.
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---
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# Drip Campaign Design Skill
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## Framework
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1. **Objective Mapping** – each touch must have a single job (educate, qualify, convert).
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2. **Value Ladder** – sequence benefits from awareness → consideration → decision.
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3. **Cadence** – balance urgency with fatigue (24–48h early, 72h+ later).
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4. **Signal-Based Branching** – accelerate for high intent, slow for low engagement.
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## Templates
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```
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Touch | Timing | Objective | Content Angle | CTA | Personalization
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```
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- Message hierarchy worksheet
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- Cadence testing checklist
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- Personalization matrix (firmographic + behavioral signals)
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## Tips
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- Alternate between insight, proof, and offer touches to keep attention high.
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- Use soft CTAs early, stronger CTAs after value delivered.
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- Add progressive profiling questions to capture more data per touch.
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- Mirror messaging across ads + sales outreach so the drip feels orchestrated.
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## When to Use
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- Launching a new nurture series and need a cadence blueprint.
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- Translating product education journeys into sequenced content.
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- Reworking underperforming drips with better pacing and offers.
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---
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