40 lines
1.5 KiB
Markdown
40 lines
1.5 KiB
Markdown
---
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name: deliverability-ops
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description: Use when investigating inbox placement, reputation, and compliance signals
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across senders.
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---
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# Deliverability Operations Skill
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## When to Use
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- Inbox placement drops or spam-folder complaints.
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- Preparing for IP/domain warmups or volume ramps.
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- Auditing authentication, feedback loops, or compliance settings.
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## Framework
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### Signals to Monitor
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1. **Engagement** – opens, clicks, unsubscribes, spam complaints by ISP.
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2. **Reputation** – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
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3. **Infrastructure** – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
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4. **List Health** – bounce types, spam traps, opt-in provenance, inactivity thresholds.
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### Playbook Steps
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1. Snapshot key metrics over last 7/30 days.
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2. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
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3. Validate authentication + sending domains.
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4. Segment audiences by engagement tier; limit sends to VIP/high intent.
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5. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).
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## Templates
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- Deliverability diagnostic worksheet (reputation + infrastructure + content).
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- IP/domain warmup tracker (volume ramp table).
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- Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).
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## Tips
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- Pair with `segmentation` skill to isolate healthy cohorts.
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- Document every remediation change to correlate with future reputation shifts.
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- Align marketing, security, and legal teams on consent language.
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---
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