1.4 KiB
1.4 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| design-campaign | Creates full-funnel email campaign plans with assets, segmentation, and cadences. | /email-marketing:design-campaign --goal launch --audience startups --touches 5 |
Command: design-campaign
Inputs
- goal – conversion objective (launch, nurture, upsell, retention).
- audience – persona, lifecycle stage, or segment key.
- touches – number of emails in the sequence.
- offers – optional incentives, resources, or events to feature.
Workflow
- Brief Intake – parse goal + audience to determine messaging pillars.
- Audience & Personalization – recommend segmentation logic, merge fields, dynamic modules.
- Touch Matrix – draft touch-by-touch objectives, subject lines, preview text, CTA focus, content notes.
- Asset Checklist – list creative needs (copy blocks, graphics, landing pages, tracking URLs).
- Measurement Plan – specify KPIs per touch, success thresholds, and experiment ideas.
Outputs
- Campaign overview (goal, target, primary offer, KPI table).
- HTML-ready copy briefs with personalization notes.
- QA checklist covering links, tracking, accessibility, and compliance.
Agent/Skill Invocations
email-strategist– requirements gathering and KPI translation.drip-campaignsskill – ensures best-practice cadence and pacing.segmentationskill – validates filters and suppression logic.