33 lines
1.4 KiB
Markdown
33 lines
1.4 KiB
Markdown
---
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name: design-campaign
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description: Creates full-funnel email campaign plans with assets, segmentation, and cadences.
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usage: /email-marketing:design-campaign --goal launch --audience startups --touches 5
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---
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# Command: design-campaign
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## Inputs
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- **goal** – conversion objective (launch, nurture, upsell, retention).
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- **audience** – persona, lifecycle stage, or segment key.
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- **touches** – number of emails in the sequence.
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- **offers** – optional incentives, resources, or events to feature.
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## Workflow
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1. **Brief Intake** – parse goal + audience to determine messaging pillars.
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2. **Audience & Personalization** – recommend segmentation logic, merge fields, dynamic modules.
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3. **Touch Matrix** – draft touch-by-touch objectives, subject lines, preview text, CTA focus, content notes.
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4. **Asset Checklist** – list creative needs (copy blocks, graphics, landing pages, tracking URLs).
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5. **Measurement Plan** – specify KPIs per touch, success thresholds, and experiment ideas.
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## Outputs
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- Campaign overview (goal, target, primary offer, KPI table).
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- HTML-ready copy briefs with personalization notes.
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- QA checklist covering links, tracking, accessibility, and compliance.
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## Agent/Skill Invocations
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- `email-strategist` – requirements gathering and KPI translation.
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- `drip-campaigns` skill – ensures best-practice cadence and pacing.
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- `segmentation` skill – validates filters and suppression logic.
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---
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