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gh-gtmagents-gtm-agents-plu…/commands/build-automation.md
2025-11-29 18:30:35 +08:00

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name, description, usage
name description usage
build-automation Generates a marketing automation workflow with triggers, branching, waits, and success tracking. /email-marketing:build-automation --trigger "form submission" --goal nurture --touches 6

Command: build-automation

Inputs

  • trigger entry event (form submission, product action, scoring threshold).
  • goal nurture objective (education, onboarding, monetization, retention).
  • touches number of total emails/SMS/push steps.
  • channels optional cross-channel steps (email, in-app, SMS, webhooks).

Workflow

  1. Trigger Mapping confirm data source, frequency caps, and mutual exclusivity.
  2. Journey Blueprint outline each step with wait times, conditional logic, fallback paths.
  3. Data & Personalization list fields, lookups, and APIs required per touch.
  4. QA Checklist testing matrix covering render, tracking, suppression, and compliance.
  5. Launch Plan assign owners, go-live date, monitoring dashboards, rollback plan.

Outputs

  • Visual workflow map (mermaid + textual summary).
  • JSON/YAML ready spec for MA platforms (e.g., HubSpot, Marketo, Iterable, Braze).
  • Measurement plan including alerting thresholds.

Agent/Skill Invocations

  • automation-specialist converts plan into an executable workflow.
  • segmentation skill ensures entry/exit criteria, suppression lists, and re-entry windows.
  • ab-testing skill recommends experiment points within the flow.