33 lines
1.5 KiB
Markdown
33 lines
1.5 KiB
Markdown
---
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name: build-automation
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description: Generates a marketing automation workflow with triggers, branching, waits, and success tracking.
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usage: /email-marketing:build-automation --trigger "form submission" --goal nurture --touches 6
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---
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# Command: build-automation
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## Inputs
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- **trigger** – entry event (form submission, product action, scoring threshold).
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- **goal** – nurture objective (education, onboarding, monetization, retention).
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- **touches** – number of total emails/SMS/push steps.
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- **channels** – optional cross-channel steps (email, in-app, SMS, webhooks).
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## Workflow
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1. **Trigger Mapping** – confirm data source, frequency caps, and mutual exclusivity.
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2. **Journey Blueprint** – outline each step with wait times, conditional logic, fallback paths.
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3. **Data & Personalization** – list fields, lookups, and APIs required per touch.
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4. **QA Checklist** – testing matrix covering render, tracking, suppression, and compliance.
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5. **Launch Plan** – assign owners, go-live date, monitoring dashboards, rollback plan.
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## Outputs
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- Visual workflow map (mermaid + textual summary).
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- JSON/YAML ready spec for MA platforms (e.g., HubSpot, Marketo, Iterable, Braze).
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- Measurement plan including alerting thresholds.
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## Agent/Skill Invocations
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- `automation-specialist` – converts plan into an executable workflow.
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- `segmentation` skill – ensures entry/exit criteria, suppression lists, and re-entry windows.
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- `ab-testing` skill – recommends experiment points within the flow.
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---
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