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skills/segmentation/SKILL.md

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+---
+name: segmentation
+description: Use when designing filters, suppression logic, and personalization cohorts
+  for campaigns or automations.
+---
+
+# Advanced Segmentation Playbooks
+
+## When to Use
+- Planning campaigns requiring persona, lifecycle, or behavioral splits.
+- Creating suppression logic to protect deliverability and compliance.
+- Building engagement tiers for experimentation and reporting.
+
+## Framework
+1. **Lifecycle Grid** – axis of lifecycle stage vs engagement level.
+2. **Data Integrity** – confirm consent, field completeness, and recency.
+3. **Priority Scoring** – route high-value segments to premium workflows.
+
+## Checklist
+- ✅ Primary filter (persona, stage, product usage)
+- ✅ Secondary filters (intent, region, business size)
+- ✅ Suppress: unsubscribed, bounced, low engagement, legal blocks
+- ✅ Personalization fields: {{first_name}}, {{company}}, dynamic modules
+
+## Templates
+- **Segmentation Matrix**: See `assets/segmentation_matrix.md` for tier definitions and logic examples.
+- **Launch Tiering** – VIP, Prospects, Dormant with separate cadence and pacing table.
+- **Signal-Driven** – product milestones trigger micro-segments; includes trigger → audience matrix.
+- **Compliance Safe** – CASL/GDPR consent matrix + suppression filters by region.
+
+## Tips
+- Keep segment definitions in a shared schema doc for consistency.
+- Use dashboards to monitor size changes week over week.
+- Pair segmentation with A/B testing to validate hypotheses.
+