Initial commit

skills/ab-testing/SKILL.md

@@ -0,0 +1,38 @@
+---
+name: ab-testing
+description: Use when designing experiments for subject lines, offers, cadences, or
+  journeys.
+---
+
+# Experimentation & A/B Testing Skill
+
+## When to Use
+- Validating new subject lines or creative.
+- Testing segmentation hypotheses (persona vs behavior).
+- Optimizing cadence, timing, or automation triggers.
+
+## Framework
+1. **Hypothesis** – define expected uplift + rationale.
+2. **Metric Selection** – primary (open/click/conv) + guardrails (unsubs, spam).
+3. **Sample Sizing** – ensure stat significance (min 500 recipients per variant or use power calculator).
+4. **Execution** – randomize, keep variants isolated, limit simultaneous tests.
+5. **Analysis** – use z-test or Bayesian uplift; document learnings.
+
+## Templates
+- Experiment brief (hypothesis, segments, KPI, risk guardrails).
+- Variant table (control vs test inputs, creative asset links, owner).
+- Calculator sheet for minimum detectable effect + sample size.
+- Post-test debrief doc capturing learnings + rollout plan.
+
+## Experiment Ideas
+- Subject line vs preview text combos.
+- CTA placement (hero vs footer).
+- Personalization depth (basic vs dynamic modules).
+- Wait times between touches.
+
+## Tips
+- Run no more than two tests per journey simultaneously.
+- Recycle learnings into playbooks + automation templates.
+- Segment results by persona to catch hidden signals.
+
+---

skills/deliverability-ops/SKILL.md

@@ -0,0 +1,39 @@
+---
+name: deliverability-ops
+description: Use when investigating inbox placement, reputation, and compliance signals
+  across senders.
+---
+
+# Deliverability Operations Skill
+
+## When to Use
+- Inbox placement drops or spam-folder complaints.
+- Preparing for IP/domain warmups or volume ramps.
+- Auditing authentication, feedback loops, or compliance settings.
+
+## Framework
+
+### Signals to Monitor
+1. **Engagement** – opens, clicks, unsubscribes, spam complaints by ISP.
+2. **Reputation** – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
+3. **Infrastructure** – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
+4. **List Health** – bounce types, spam traps, opt-in provenance, inactivity thresholds.
+
+### Playbook Steps
+1. Snapshot key metrics over last 7/30 days.
+2. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
+3. Validate authentication + sending domains.
+4. Segment audiences by engagement tier; limit sends to VIP/high intent.
+5. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).
+
+## Templates
+- Deliverability diagnostic worksheet (reputation + infrastructure + content).
+- IP/domain warmup tracker (volume ramp table).
+- Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).
+
+## Tips
+- Pair with `segmentation` skill to isolate healthy cohorts.
+- Document every remediation change to correlate with future reputation shifts.
+- Align marketing, security, and legal teams on consent language.
+
+---

skills/drip-campaigns/SKILL.md

@@ -0,0 +1,34 @@
+---
+name: drip-campaigns
+description: Use when you need to map sequenced nurture flows with pacing, storytelling
+  arcs, and value ladders.
+---
+
+# Drip Campaign Design Skill
+
+## Framework
+1. **Objective Mapping** – each touch must have a single job (educate, qualify, convert).
+2. **Value Ladder** – sequence benefits from awareness → consideration → decision.
+3. **Cadence** – balance urgency with fatigue (24–48h early, 72h+ later).
+4. **Signal-Based Branching** – accelerate for high intent, slow for low engagement.
+
+## Templates
+```
+Touch | Timing | Objective | Content Angle | CTA | Personalization
+```
+- Message hierarchy worksheet
+- Cadence testing checklist
+- Personalization matrix (firmographic + behavioral signals)
+
+## Tips
+- Alternate between insight, proof, and offer touches to keep attention high.
+- Use soft CTAs early, stronger CTAs after value delivered.
+- Add progressive profiling questions to capture more data per touch.
+- Mirror messaging across ads + sales outreach so the drip feels orchestrated.
+
+## When to Use
+- Launching a new nurture series and need a cadence blueprint.
+- Translating product education journeys into sequenced content.
+- Reworking underperforming drips with better pacing and offers.
+
+---

skills/segmentation/SKILL.md

@@ -0,0 +1,35 @@
+---
+name: segmentation
+description: Use when designing filters, suppression logic, and personalization cohorts
+  for campaigns or automations.
+---
+
+# Advanced Segmentation Playbooks
+
+## When to Use
+- Planning campaigns requiring persona, lifecycle, or behavioral splits.
+- Creating suppression logic to protect deliverability and compliance.
+- Building engagement tiers for experimentation and reporting.
+
+## Framework
+1. **Lifecycle Grid** – axis of lifecycle stage vs engagement level.
+2. **Data Integrity** – confirm consent, field completeness, and recency.
+3. **Priority Scoring** – route high-value segments to premium workflows.
+
+## Checklist
+- ✅ Primary filter (persona, stage, product usage)
+- ✅ Secondary filters (intent, region, business size)
+- ✅ Suppress: unsubscribed, bounced, low engagement, legal blocks
+- ✅ Personalization fields: {{first_name}}, {{company}}, dynamic modules
+
+## Templates
+- **Segmentation Matrix**: See `assets/segmentation_matrix.md` for tier definitions and logic examples.
+- **Launch Tiering** – VIP, Prospects, Dormant with separate cadence and pacing table.
+- **Signal-Driven** – product milestones trigger micro-segments; includes trigger → audience matrix.
+- **Compliance Safe** – CASL/GDPR consent matrix + suppression filters by region.
+
+## Tips
+- Keep segment definitions in a shared schema doc for consistency.
+- Use dashboards to monitor size changes week over week.
+- Pair segmentation with A/B testing to validate hypotheses.
+