1.8 KiB
1.8 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| launch-retention-program | Builds lifecycle journeys, loyalty mechanics, and measurement plan to improve repeat purchase and LTV. | /e-commerce:launch-retention-program --segment lapsing --channels email,sms --objective repeat_rate --window 60d |
Command: launch-retention-program
Inputs
- segment – lifecycle cohort (new, active, lapsing, churned, vip, subscription).
- channels – comma-separated list (email, sms, push, in-app, direct-mail).
- objective – metric to improve (repeat_rate, ltv, subscription_save, loyalty_engagement).
- window – timeframe for program rollout (30d, 60d, quarter).
- offers – optional CSV/JSON of promo constraints or loyalty incentives.
Workflow
- Segment Analysis – review purchase history, product affinity, and channel performance for the segment.
- Journey Design – map messaging arcs, offers, and triggers across the selected channels.
- Enablement Pack – produce creative briefs, personalization tokens, and QA requirements.
- Measurement Setup – define KPIs, dashboards, and test/holdout structure.
- Action Tracker – assign owners, deadlines, and follow-up cadence for launch + iteration.
Outputs
- Lifecycle journey blueprint (touchpoints, triggers, offers, assets).
- KPI + experiment plan with dashboards/queries to monitor results.
- Execution checklist with QA steps, segmentation logic, and escalation paths.
Agent/Skill Invocations
lifecycle-retention-architect– architects journeys + measurement.growth-merchandising-director– aligns offers + inventory constraints.retention-ltv-playbookskill – enforces lifecycle structure + offer guidance.conversion-diagnostic-kitskill – validates funnel health before/after launch.