35 lines
1.8 KiB
Markdown
35 lines
1.8 KiB
Markdown
---
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name: launch-retention-program
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description: Builds lifecycle journeys, loyalty mechanics, and measurement plan to improve repeat purchase and LTV.
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usage: /e-commerce:launch-retention-program --segment lapsing --channels email,sms --objective repeat_rate --window 60d
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---
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# Command: launch-retention-program
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## Inputs
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- **segment** – lifecycle cohort (new, active, lapsing, churned, vip, subscription).
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- **channels** – comma-separated list (email, sms, push, in-app, direct-mail).
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- **objective** – metric to improve (repeat_rate, ltv, subscription_save, loyalty_engagement).
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- **window** – timeframe for program rollout (30d, 60d, quarter).
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- **offers** – optional CSV/JSON of promo constraints or loyalty incentives.
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## Workflow
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1. **Segment Analysis** – review purchase history, product affinity, and channel performance for the segment.
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2. **Journey Design** – map messaging arcs, offers, and triggers across the selected channels.
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3. **Enablement Pack** – produce creative briefs, personalization tokens, and QA requirements.
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4. **Measurement Setup** – define KPIs, dashboards, and test/holdout structure.
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5. **Action Tracker** – assign owners, deadlines, and follow-up cadence for launch + iteration.
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## Outputs
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- Lifecycle journey blueprint (touchpoints, triggers, offers, assets).
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- KPI + experiment plan with dashboards/queries to monitor results.
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- Execution checklist with QA steps, segmentation logic, and escalation paths.
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## Agent/Skill Invocations
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- `lifecycle-retention-architect` – architects journeys + measurement.
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- `growth-merchandising-director` – aligns offers + inventory constraints.
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- `retention-ltv-playbook` skill – enforces lifecycle structure + offer guidance.
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- `conversion-diagnostic-kit` skill – validates funnel health before/after launch.
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---
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