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commands/develop-concepts.md

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+---
+name: develop-concepts
+description: Generates creative concepts, mood boards, and messaging hooks from a campaign brief.
+usage: /design-creative:develop-concepts --campaign "Platform Launch" --audience "CIO,CTO" --channels "paid-social,web" --deliverables 3
+---
+
+# Command: develop-concepts
+
+## Inputs
+- **campaign** – name of the campaign or initiative.
+- **audience** – key personas/segments to target.
+- **channels** – comma-separated channels (paid-social, web, events, product, OOH).
+- **deliverables** – number of distinct concepts to produce.
+- **tone** – optional direction (premium, playful, bold, minimalist).
+
+## Workflow
+1. **Brief Synthesis** – pull objectives, value props, proof points, and constraints.
+2. **Inspiration Scan** – audit recent creative, competitor moves, and brand mood boards.
+3. **Concept Generation** – craft headline, narrative arc, visual direction, and CTA per concept.
+4. **Mood Board + Copy Hooks** – assemble color palette, typography, references, and copy starters.
+5. **Review Package** – compile presentation ready for stakeholder feedback with pros/cons per concept.
+
+## Outputs
+- Concept deck/worksheet with headline, narrative, visuals, and CTA.
+- Mood boards and reference links.
+- Feedback guide with decision criteria.
+
+## Agent/Skill Invocations
+- `creative-director` – leads narrative + visual direction.
+- `brand-strategist` – validates positioning and tone.
+- `design-ops-lead` – maps production implications.
+- `creative-brief-framework` skill – ensures structure + context.
+- `mood-board-builder` skill – assembles visual references.
+
+---