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commands/develop-concepts.md

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+---
+name: develop-concepts
+description: Generates creative concepts, mood boards, and messaging hooks from a campaign brief.
+usage: /design-creative:develop-concepts --campaign "Platform Launch" --audience "CIO,CTO" --channels "paid-social,web" --deliverables 3
+---
+
+# Command: develop-concepts
+
+## Inputs
+- **campaign** – name of the campaign or initiative.
+- **audience** – key personas/segments to target.
+- **channels** – comma-separated channels (paid-social, web, events, product, OOH).
+- **deliverables** – number of distinct concepts to produce.
+- **tone** – optional direction (premium, playful, bold, minimalist).
+
+## Workflow
+1. **Brief Synthesis** – pull objectives, value props, proof points, and constraints.
+2. **Inspiration Scan** – audit recent creative, competitor moves, and brand mood boards.
+3. **Concept Generation** – craft headline, narrative arc, visual direction, and CTA per concept.
+4. **Mood Board + Copy Hooks** – assemble color palette, typography, references, and copy starters.
+5. **Review Package** – compile presentation ready for stakeholder feedback with pros/cons per concept.
+
+## Outputs
+- Concept deck/worksheet with headline, narrative, visuals, and CTA.
+- Mood boards and reference links.
+- Feedback guide with decision criteria.
+
+## Agent/Skill Invocations
+- `creative-director` – leads narrative + visual direction.
+- `brand-strategist` – validates positioning and tone.
+- `design-ops-lead` – maps production implications.
+- `creative-brief-framework` skill – ensures structure + context.
+- `mood-board-builder` skill – assembles visual references.
+
+---

commands/launch-brand-kit.md

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+---
+name: launch-brand-kit
+description: Packages updated brand guidelines, assets, and enablement resources for GTM teams.
+usage: /design-creative:launch-brand-kit --audience "marketing,sales,product" --includes "logo,templates,messaging" --launch 2025-12-01
+---
+
+# Command: launch-brand-kit
+
+## Inputs
+- **audience** – teams to notify (marketing, sales, product, success, partners).
+- **includes** – components to package (logo, templates, messaging, photography, motion).
+- **launch** – go-live date for the brand kit.
+- **channels** – optional distribution channels (Notion, Figma, email, LMS).
+- **training** – true/false to include enablement session outline.
+
+## Workflow
+1. **Inventory & Audit** – gather latest brand assets, guidelines, and approvals.
+2. **Packaging** – organize kits (logos, typography, color, templates, messaging) with metadata.
+3. **Communication Plan** – craft announcements, changelog, and adoption instructions.
+4. **Enablement Plan** – outline training session, office hours, and certification checklists if enabled.
+5. **Measurement** – define adoption metrics (downloads, requests, usage feedback) and feedback loop.
+
+## Outputs
+- Brand kit index with download links and usage guidance.
+- Communication + enablement plan.
+- Adoption tracker template with KPIs and feedback log.
+
+## Agent/Skill Invocations
+- `brand-strategist` – ensures messaging + guidelines are up to date.
+- `creative-director` – reviews visual direction and approvals.
+- `design-ops-lead` – manages asset packaging + access.
+- `brand-governance` skill – enforces versioning + usage policies.
+- `enablement-kit` skill – builds training plan + feedback forms.
+
+---

commands/manage-production.md

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+---
+name: manage-production
+description: Builds a production plan with tasks, owners, deadlines, and QA checkpoints for creative assets.
+usage: /design-creative:manage-production --campaign "Platform Launch" --assets "hero,landing,email" --deadline 2025-12-10 --tools asana
+---
+
+# Command: manage-production
+
+## Inputs
+- **campaign** – campaign/initiative name.
+- **assets** – comma-separated list (hero, landing, email, video, motion, print).
+- **deadline** – launch or delivery date.
+- **tools** – optional project tool reference (asana, jira, notion).
+- **localization** – true/false for translation workflows.
+
+## Workflow
+1. **Inventory & Dependencies** – parse asset list, required formats, and upstream inputs.
+2. **Timeline Builder** – create workback schedule with draft/review/polish milestones.
+3. **Resource Allocation** – assign designers, writers, motion, QA owners, approvers.
+4. **Workflow Automation** – generate task board with statuses, labels, and SLAs.
+5. **QA + Handoff** – embed QA checklists, localization steps, and delivery instructions.
+
+## Outputs
+- Production workback plan (Gantt/table) with owners + due dates.
+- Task board template for import into project tools.
+- QA & localization checklist linked per asset.
+
+## Agent/Skill Invocations
+- `design-ops-lead` – orchestrates workflow + assignments.
+- `creative-director` – sets review gates.
+- `brand-strategist` – ensures messaging alignment.
+- `production-playbook` skill – provides workflow + template library.
+- `creative-qa-checklist` skill – adds QA steps (accessibility, localization, devices).
+
+---