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Zhongwei Li
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name: sentiment-feedback-loop
description: Process for capturing qualitative feedback and injecting it into CS playbooks.
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# Sentiment Feedback Loop Skill
## When to Use
- Enriching health scores with qualitative insights from surveys, CSM notes, and communities.
- Building voice-of-customer summaries for exec updates or escalations.
- Prioritizing product/CS actions based on sentiment trends.
## Framework
1. **Source Intake** NPS/CSAT, support tickets, call notes, community threads, surveys.
2. **Tagging & Themes** apply taxonomy for product area, sentiment, urgency, persona.
3. **Routing Rules** send critical feedback to owners (product, eng, CS, exec sponsors).
4. **Insight Packaging** compile trend summaries, quotes, and recommended actions.
5. **Closed-Loop Tracking** log actions taken, status, and customer follow-up.
## Templates
- Sentiment tagging spreadsheet or Notion template.
- Weekly VOC digest format for leadership.
- Follow-up tracker for commitments back to customers.
## Tips
- Automate ingestion where possible but maintain human review for nuance.
- Highlight positive sentiment for advocacy/reference programs too.
- Pair with `monitor-customer-health` and `run-escalation-playbook` for context.
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