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sentiment-feedback-loop Process for capturing qualitative feedback and injecting it into CS playbooks.

Sentiment Feedback Loop Skill

When to Use

  • Enriching health scores with qualitative insights from surveys, CSM notes, and communities.
  • Building voice-of-customer summaries for exec updates or escalations.
  • Prioritizing product/CS actions based on sentiment trends.

Framework

  1. Source Intake NPS/CSAT, support tickets, call notes, community threads, surveys.
  2. Tagging & Themes apply taxonomy for product area, sentiment, urgency, persona.
  3. Routing Rules send critical feedback to owners (product, eng, CS, exec sponsors).
  4. Insight Packaging compile trend summaries, quotes, and recommended actions.
  5. Closed-Loop Tracking log actions taken, status, and customer follow-up.

Templates

  • Sentiment tagging spreadsheet or Notion template.
  • Weekly VOC digest format for leadership.
  • Follow-up tracker for commitments back to customers.

Tips

  • Automate ingestion where possible but maintain human review for nuance.
  • Highlight positive sentiment for advocacy/reference programs too.
  • Pair with monitor-customer-health and run-escalation-playbook for context.