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commands/design-lifecycle-journey.md

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+---
+name: design-lifecycle-journey
+description: Produces a customer lifecycle journey map with stages, triggers, plays, and owners.
+usage: /customer-marketing:design-lifecycle-journey --segment enterprise --product "Data Cloud"
+---
+
+# Command: design-lifecycle-journey
+
+## Inputs
+- **segment** – SMB, mid-market, enterprise, strategic, etc.
+- **product** – product line or package the journey targets.
+- **objectives** – adoption, expansion, advocacy, retention goals.
+- **signals** – optional health metrics or telemetry to align on.
+- **tooling** – optional stack info (Gainsight, HubSpot, Pendo, etc.).
+
+## Workflow
+1. **Insight Alignment** – analyze current health, usage, NPS, and pipeline targets.
+2. **Stage Definition** – outline onboarding, adoption, value realization, expansion, advocacy.
+3. **Trigger & Play Mapping** – define triggers (usage dips, milestone hits) with recommended plays.
+4. **Owner & Channel Assignment** – map CS, product, marketing, automation responsibilities.
+5. **Measurement Plan** – set KPIs per stage and dashboards/alerts for monitoring.
+
+## Outputs
+- Journey map table (stage, trigger, play, owner, channel, KPI).
+- Trigger-to-play matrix for automation/CS tooling.
+- Measurement checklist with dashboard queries and alert rules.
+
+## Agent/Skill Invocations
+- `lifecycle-strategist` – orchestrates journey design.
+- `customer-insights` skill – supplies telemetry + signal definitions.
+- `expansion-plays` skill – recommends stage-specific offers.
+
+---