Initial commit

skills/survey-design/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: survey-design
+description: Use to craft rigorous survey instruments with sampling, question logic,
+  and QA standards.
+---
+
+# Customer Survey Design Kit Skill
+
+## When to Use
+- Launching new surveys or refreshing existing templates.
+- Diagnosing low response quality or bias in ongoing programs.
+- Training GTM teams on survey best practices.
+
+## Framework
+1. **Objective Clarity** – define single-topic goals, hypotheses, and decision criteria.
+2. **Audience & Sampling** – specify personas, quotas, suppression rules, and incentive plan.
+3. **Question Architecture** – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items.
+4. **Logic & Branching** – outline conditional flows, progress indicators, and completion time targets.
+5. **QA Checklist** – test across devices, languages, anonymity rules, and data export formats.
+
+## Templates
+- Survey brief (goal, audience, sample, success metrics).
+- Question bank categorized by objective (adoption, satisfaction, pricing, roadmap).
+- QA script for reviewers to confirm copy, logic, and translations.
+
+## Tips
+- Cap surveys at <10 minutes unless offering significant incentives.
+- Randomize answer choices when appropriate to reduce bias.
+- Pair with `stakeholder-ops` to align approvals and launch windows.
+
+---